No time to make recruitment calls?

By: Brandy Haslam, MBA – Coming from a clinical research background, our team knows how difficult it can be to make time to call potential research subjects, follow-up, phone screen and schedule appointments. Thorough follow-up on leads generated from marketing efforts can make a substantial impact on the success of your marketing.  Inadequate lead follow-up …

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Importance of Customer Engagement

By: Amanda Loyd – Within the last few months, two bars in our stomping grounds of Indianapolis, Indiana, have made national news. Both bars, Kilroys and Black Acre Brewing, responded to incidents that happened with customers on their Facebook page. Both incidents furthered our belief that maintaining consistent communication with customers via social media is a …

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