By: Brandy Haslam, MBA – “I would love to invest in advertising, but it’s just too expensive!”
If only we had a quarter for every time we heard this statement! Seriously though, it is a common concern for a lot of our current and potential clients, but is it true?
Do you need a huge advertising budget to create and implement successful ad campaigns?
Although we can’t promise it will be free, we can promise that effective advertising doesn’t have to come with Super Bowl price tags.
After working with clients across the country, analyzing their current marketing techniques and ad campaigns, we have come to find a common theme. A lot of businesses continue to put their ad budget into one or two single outlets and wonder why the results are always the same.
It’s easy to throw your ad budget at a TV or radio station, close your eyes and hope for the best. However, unless everyone is your target audience, you are wasting a lot of money and effort advertising to a large group of people that are unlikely to meet your study criteria or buy your product.
TV, radio and even newspaper advertising are not only becoming less and less effective, these methods are also costlier than other more targeted, more effective avenues like digital advertising.
Facebook advertising for example, can target users based on everything from specific location, age group, income level, interest groups and so much more. By targeting more specifically, you can reach an audience that is highly interested in your product or service. Hello ROI.
Although it takes a bit of time to learn how to create a successful digital campaign, the return can be significant if done properly and the cost doesn’t have to break the bank.
In closing, the majority of people we meet with believe advertising is too expensive because they haven’t figured out how to make it work well.
Advertising is only expensive when it doesn’t work!
To learn more about how ImageBloom can help create effective digital campaigns within your budget, contact us today at (866) YES-BLOOM or visit us at ImageBloom.com.