[By: Amanda Midence, BBA]
Spending goes up and response time goes down
They’ve shown interest in your clinical trial, they might even be the perfect candidate for your study, but taking too long to call may be a huge barrier to successful enrollment at your site.
Imagine yourself going to a restaurant with an appetite, you ask the waiter for a juicy burger with extra fries. He takes your order and mentions that your burger will be ready in about 48 hours. You will probably walk out the door and look for another place to eat, right?
We live in day and age where instant gratification is a thing, that’s why Amazon Prime and two-day shipping exist. We aren’t equipped to wait for weeks to get our products, and we even get desperate when a website takes a second too long to load. Why would patient referrals be any different?
A Harvard Business Review Study showed that companies across different industries have turned to the internet to find potential leads. The spending of online advertising to get leads increased 82% between 2005 and 2009. Yet, on average, the response time was 42 hours.
Response time does make a difference
Today people consume content in a different way. Everything is online. Your leads have the capability of searching all the information they need before deciding if you are the right company for them. They are probably half way through the decision-making journey when they submit the application. They are ready to talk NOW. Not in two months and maybe not even tomorrow.
Lead Response Management Study found that “the odds of contacting a lead if called in 5 minutes versus 30 minutes drop 100 times. The odds of qualifying a lead if called in 5 minutes versus 30 minutes drop 21 times.” To summarize, the study showed that there is a very short time gap for response before your leads go cold.
Timely responses are a problem, we have a solution
Your leads are costing you time and money, but it is all wasted if you don’t call them back.
You are busy, we get it. Maybe your site doesn’t have the man-power or having a fast response time is just not a realistic goal.
Well, we have a solution for you! ImageBloom’s newest service, IB-recruit has the capability to assist you with calling your leads in a timely manner. Our experienced call center recruiters will ensure that all leads that come to your site are called and screened within 24 hours. We also handle follow-ups, email, text messaging and can even schedule patients for you. We are here to cater our service to your needs and talking to potential leads is what we do best.
Outsourcing makes sense. Let’s talk (866) YES-BLOOM!