Content marketing has been around for nearly a decade, and recent innovations have made it more popular than ever. According to a recent study, 78 percent of businesses believe that content marketing is vital to the success of their digital strategy. Let’s look at why it’s become such an effective method of reaching potential and existing customers.

What is Content Marketing?

For starters, content marketing is a strategy that helps a business focus on creating consistent and valuable information (blogs, videos, infographics, etc.) to capture a broader range of customers. Unlike traditionally pitching products and services, content marketing provides online users applicable product-related content that is educational or solves a common problem associated with a product or service.

Benefits of Utilizing Content Marketing

Content marketing is viral because of the numerous benefits it provides to marketers. The most renowned benefits include:

  1.  Increase brand loyalty: Businesses should turn their current audience into advocates to extend brand awareness. It can help them use their fans to reach potential customers. Just as satisfied customers can promote your business, so can those who become aware of it through the use of the content; they will be just as loyal, and they may influence friends and family members to become loyal fans as well.
  2. Better search rankings (SEO): Consistent, high-quality content is critical for SEO efforts because it helps your business build visibility and earns trust and authority with your audience. In addition, with a developed content strategy, it can rank a business higher in search engines like Google and Bing.
  3. Improved lead generation: Content marketing is a valuable tool that helps lead generation. Its purpose is to educate readers about a product or service while guiding them towards a potential conversion. Curating content is a valuable tool that helps lead generation. Its purpose is to educate readers about a product or service while guiding them towards a potential conversion.

Branding Services by Image Bloom

Content marketing has been proven to be effective at helping businesses grow. Image Bloom offers content development services to help you support your business with an impactful marketing strategy. Need help generating clinical trial leads, increasing brand recognition, or improving conversion rates? Reach out to learn more about our branding services!

Sources:

https://neilpatel.com/blog/38-content-marketing-stats-that-every-marketer-needs-to-know/

https://mailchimp.com/marketing-glossary/content-marketing/

https://www.searchenginejournal.com/content-marketing-brand-awareness/430183/

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