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Election 2020: What it has Taught us about Marketing
November 2, 2020

There is no debate that 2020 has been a trying time for every individual in the United States. From the coronavirus…

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Diversity in Trial Recruitment: Targeting Diverse Populations
September 14, 2020

[by: Carissa McCall, BS] In today’s world, we are surrounded by the need for diversity in all settings. One place where…

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How TikTok is Trumping their Bad Press
August 12, 2020

[by: Sierra Nalley] Phineas T. Barnum, the 19th-century American showman and circus owner once greatly expressed, “There is no such thing…

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The Coronavirus Effect: Navigating telemedicine and virtual visits
March 25, 2020

[by: Brandy Haslam, MBA] We are living in unprecedented times. I think we can all agree that we’ve never seen anything…

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How to Make the Most Out of Your Conference Participation
February 20, 2020

[by: Laurie Briones] Attending a conference brings so many great opportunities to connect with other individuals in the field you represent….

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Call Center Best Practices
February 13, 2020

[by: Laurie Briones] Leads are the lifeblood of any clinical trial site. Potential volunteers have taken the time to submit their…

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Say it with me…Branding is Important! Here’s why.
January 15, 2020

Catchy business cards, a good-looking logo. These things are important to have, but are they enough to brand your organization and…

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Marketing Strategies You Need to Draft This Fall
September 20, 2019

[by: Carissa McCall] Perfecting your marketing strategy is a lot like drafting a perfect fantasy football team. You need a strong…

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Storming Area 51: Capitalizing on the Unseen
July 17, 2019

[by: Laurie Briones] What does the West Inn, a tiny 10 room inn located in Alamo, Nevada have to do with…

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Study Recruitment Results that are BETTER than Chicken-on-a-Stick!
April 18, 2019

[by Tamara Oranday] If you’re a “San-Antonian”, you know just how good that fiesta Chicken-on-a-Stick is… So good, that we go…

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