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CLINICAL RESEARCH & MEDICAL MARKETING
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The Best Place to Hide a Dead Body is Page Two of Google

[by: Brandy Haslam, MBA] 93% of all buying decisions start with an online search.  Where is your website showing up? There is a quote I read a few years back that if you ever want to hide a dead body, the best place is on page two of a Google search. I’m not sure about you, but

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Holiday marketing - Santa Claus figurine skating

Holiday Marketing: Go, Go, Go.

[by: Amanda Midence] The holidays are amazing! Filled with great food, family reunions and all the shopping you’ve been putting off. Your inbox is jam-packed with emails, coupons, promotions and holiday greeting cards. It’s safe to say that your patients’ inbox looks the same. Your site’s budget is competing with million-dollar campaigns, and you might be

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Ho Ho Holiday No-Shows: Tips to decrease missed appointments

[by: Amanda Midence] Decorations are up, and the holiday spirit is in the air! You have the next month jammed packed with family gatherings, dinners, and shopping and so do your patients. No-shows are already a concern at most sites and during the holidays, it can sometimes become a common occurrence as patients are traveling,

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Ghost, Goblins and Clinical Trials

by: Brandy Haslam, MBA Halloween is a time for haunted houses, ghost and goblins, scary stories and terrifying clown movies. We love scaring ourselves. That exhilarating feeling we get from the best haunted houses and scariest movies is something we don’t often get the rest of the year. I personally love haunted houses and make

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Instant Message Marketing Is Here: Are You Ready?

[by: Amanda Midence, BBA] Messaging apps are becoming a phenomenon around the world. Everybody texts to some extent and messaging apps present the perfect medium to be expressive and connect with people from around the world. According to a recent report, WhatsApp has more than one billion active users per month and the app is

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You’ve got leads. Don’t waste them.

[By: Amanda Midence, BBA] Spending goes up and response time goes down They’ve shown interest in your clinical trial, they might even be the perfect candidate for your study, but taking too long to call may be a huge barrier to successful enrollment at your site. Imagine yourself going to a restaurant with an appetite,

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