The Importance of Reputation

By: Amanda Loyd – Whether you’re establishing a dating profile, LinkedIn page or building reviews for your small business, your digital reputation matters. As quickly as you can say ‘Google,’ a prospective employer, date or customer is looking you up. We hope that everything that pulls up is relevant and positive, but that is not always the case.

Online reputation management has become increasingly important in all facets of business. A 4 versus 5 star rating on Amazon can sway a prospective customer from buying one stroller over the next. One negative review about wait time at a physician’s office can impact a new patient’s choice of who to visit. You get the gyst.

To start the process for your business, it is important to have a strong online presence. The more pages that you have (website, Facebook, Twitter, Google+, etc.) the more your business will show up on the initial search page. The more you engage online – Google Adwords, Facebook ads, etc. – the more visible your business will be as well.

The next step to building your online presence is building positive reviews. While it’s important for you to ASK your current customers to review you, there are many other ways that an agency such as ImageBloom can help you build positive reviews.

Once the reviews start building, it’s essential to monitor the discussion. While we hope we can make everyone happy, there are often customers who go online to vent. Proper management of negative online reviews can make or break your web presence.

As everyday networks such as Google and Facebook change their formulation each day, it’s harder and harder to stay relevant. Hiring an expert (ahem) is a priority when it comes to making sure your business has a strong online presence, building positive reviews and negating or correctly responding to negative reviews.

To learn more contact ImageBloom today at (210) 386-4201.