CLINICAL RESEARCH & MEDICAL MARKETING
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Election 2020: What it has Taught us about Marketing
There is no debate that 2020 has been a trying time for every individual in the United States. From the coronavirus and wildfires to murder hornets and everything in between, the country has experienced it all. But most importantly, we cannot forget the cherry on top of 2020 – the 2020 election campaign. While there
Diversity in Trial Recruitment: Targeting Diverse Populations
[by: Carissa McCall, BS] In today’s world, we are surrounded by the need for diversity in all settings. One place where diversity should not be overlooked is in clinical trials. The reality is that medical conditions don’t discriminate. Medical diseases and conditions may affect all people differently, but they still can affect anyone. For this
How TikTok is Trumping their Bad Press
[by: Sierra Nalley] Phineas T. Barnum, the 19th-century American showman and circus owner once greatly expressed, “There is no such thing as bad publicity.” The only thing worse than being talked about is not being talked about, right? The idea that publicity, good or bad, can do no harm is understandably open to discussion. Enter
The Coronavirus Effect: Navigating telemedicine and virtual visits
[by: Brandy Haslam, MBA] We are living in unprecedented times. I think we can all agree that we’ve never seen anything quite like the Coronavirus effect. With millions of Americans hunkering down, afraid or even told not to leave home, virtual trials and telemedicine services are crucial now more than ever. Through virtual clinical trials
Call Center Best Practices
[by: Laurie Briones] Leads are the lifeblood of any clinical trial site. Potential volunteers have taken the time to submit their information and are expecting a callback. Your enrollment goals hinge on your site’s ability to be able to contact those leads ASAP while the interest is still high. None of this means anything if
Say it with me…Branding is Important! Here’s why.
Catchy business cards, a good-looking logo. These things are important to have, but are they enough to brand your organization and build relationships with potential patients? Probably not. Many organizations are under the assumption that branding is only beneficial for large corporations, when in reality smaller organizations are those who need it most. So, what
