CLINICAL RESEARCH & MARKETING NEWS
The Double-Edged Sword of Direct-to-Consumer Pharmaceutical Advertising
If you’ve turned on the TV, scrolled through social media, or flipped through a magazine lately, chances are you’ve seen an ad for a prescription...
Conference Season in Clinical Research: How to Make the Most of Every Opportunity
Conference season is a cornerstone of the clinical research industry, bringing together researchers, site staff, sponsors, CROs, and solution providers in one place. They provide...
What Sponsors & CROs Should Ask Their Recruitment Vendors (But Often Don’t)
When it comes to clinical trial recruitment, success often hinges on the strength of your partnerships—especially with your recruitment vendors. Yet, many sponsors and CROs...
Understanding Your Audience Is the Key to Social Media Success for Dermatologists
By Brandy Church, MBA Originally appeared in ASDS Currents Magazine (American Society for Dermatologic Surgery) Download PDF In today’s competitive aesthetic and medical dermatology landscape,...
Is Your Recruitment Strategy Costing You Time and Money?
By Brandy Church, CEO of ImageBloom, Inc. Patient recruitment has always been a high-stakes, high-cost challenge. Sponsors often pour significant resources into recruitment efforts, only...
Facebook for Patient Recruitment
Recruiting patients for clinical trials has long been a complex and resource-intensive process. As digital marketing continues to evolve, Facebook has emerged as a powerful...