CLINICAL RESEARCH & MARKETING NEWS
What Sponsors & CROs Should Ask Their Recruitment Vendors (But Often Don’t)
When it comes to clinical trial recruitment, success often hinges on the strength of your partnerships—especially with your recruitment vendors. Yet, many sponsors and CROs...
Understanding Your Audience Is the Key to Social Media Success for Dermatologists
By Brandy Church, MBA Originally appeared in ASDS Currents Magazine (American Society for Dermatologic Surgery) Download PDF In today’s competitive aesthetic and medical dermatology landscape,...
Is Your Recruitment Strategy Costing You Time and Money?
By Brandy Church, CEO of ImageBloom, Inc. Patient recruitment has always been a high-stakes, high-cost challenge. Sponsors often pour significant resources into recruitment efforts, only...
Facebook for Patient Recruitment
Recruiting patients for clinical trials has long been a complex and resource-intensive process. As digital marketing continues to evolve, Facebook has emerged as a powerful...
Connecting the Dots: How Social Media, SEO, and Website Optimization Work Together to Grow Your Healthcare Practice
In today’s digital-first world, healthcare practices need more than just a website or a few social media posts to stand out. Patients are increasingly turning...
Tips for Leveraging Social Media to Drive Meaningful Website Traffic
By Brandy Church, MBAOriginally appeared in ASDS Currents Magazine (American Society for Dermatologic Surgery) Download PDF Social media platforms aren’t just for posting family vacation...