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CLINICAL RESEARCH & MEDICAL MARKETING
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Instant Message Marketing Is Here: Are You Ready?

[by: Amanda Midence, BBA] Messaging apps are becoming a phenomenon around the world. Everybody texts to some extent and messaging apps present the perfect medium to be expressive and connect with people from around the world. According to a recent report, WhatsApp has more than one billion active users per month and the app is

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You’ve got leads. Don’t waste them.

[By: Amanda Midence, BBA] Spending goes up and response time goes down They’ve shown interest in your clinical trial, they might even be the perfect candidate for your study, but taking too long to call may be a huge barrier to successful enrollment at your site. Imagine yourself going to a restaurant with an appetite,

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A BLOG? But why?

[by: Amanda Midence] You are a site, and you focus on research and bettering people’s lives. Why should you spend your time blogging? Isn’t that for millennials and avocado toast reviews?  Nope. Think of blogs as a way of updating your website on a regular basis. You can’t re-arrange or re-create your website every week

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A good first impression through social media

By: Amanda Midence Think about the last time you met someone new at a barbecue, networking event, or the office. Within the first 5 seconds, you created an idea of what the person is like and decided if they were trustworthy. The same idea stands for the online world. Potential patients go online, search, find

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4 Reasons Why Your Business NEEDS Social Media

By: Amanda Midence — To social media or not to social media, that is the question. Most of you have probably considered at one time or another to adopt social networks either in your personal life or business. For instance, while you are reading this blog, you might receive a Facebook notification and will feel

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Embracing the Micro-Moment

By: Haley Wilson – As the mobile crusade continues to take the world by storm, the way consumers receive and utilize media is ever evolving. It is up to marketers to continually push themselves to do better, think outside the box, and address this ever-changing need. Enter: Micro-moments. The idea centers around the philosophy that

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