CLINICAL RESEARCH & MARKETING NEWS
The Personalization Gap
Why More Data Hasn’t Made Marketing Feel More Personal By Brandy Church, Founder & CEO, ImageBloom Somewhere along the way, we (us marketers) convinced ourselves...
Eligible ≠ Enrollable: The Recruitment Gap Nobody Budgets For
Every recruitment plan starts with a number: how many patients we can identify. Almost none of them budget for the number that actually matters: how...
When a Patient Asks AI for a Dermatologist, Will It Say Your Name?
For two decades, online visibility came down to one question: where do you rank? A prospective patient typed “best treatment for melasma” into Google, scanned...
Time-to-First-Patient: The KPI That Matters Most
In clinical research, there are dozens of metrics that teams track – enrollment rates, screen failures, retention, cost per patient. But one KPI quietly sets...
Patient Recruitment Is Not a Line Item—It’s a Risk Mitigation Strategy
For decades, patient recruitment has been treated as a downstream task—something to “turn on” after sites are activated, contracts are signed, and timelines are already...
The Holiday Advantage: How Seasonal Advertising Drives Trial Enrollment
When most brands think about holiday advertising, they picture retail promotions, gift guides, and year-end sales. But for organizations recruiting participants for clinical trials, the...