CLINICAL RESEARCH & MARKETING NEWS
A Healthcare Ad Doesn’t Need to Look Clinical to Feel Credible
How creative design can challenge misconceptions about clinical research and make patient recruitment feel more approachable. When you think of a clinical trial advertisement, what...
Patient Recruitment Through a Healthcare Lens
How years spent working directly with patients shaped my perspective on the decisions, emotions, and experiences behind clinical research participation. Before I worked in clinical...
The Personalization Gap
Why More Data Hasn’t Made Marketing Feel More Personal By Brandy Church, Founder & CEO, ImageBloom Somewhere along the way, we (us marketers) convinced ourselves...
Eligible ≠Enrollable: The Recruitment Gap Nobody Budgets For
Every recruitment plan starts with a number: how many patients we can identify. Almost none of them budget for the number that actually matters: how...
When a Patient Asks AI for a Dermatologist, Will It Say Your Name?
For two decades, online visibility came down to one question: where do you rank? A prospective patient typed “best treatment for melasma” into Google, scanned...
Time-to-First-Patient: The KPI That Matters Most
In clinical research, there are dozens of metrics that teams track – enrollment rates, screen failures, retention, cost per patient. But one KPI quietly sets...