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CLINICAL RESEARCH & MEDICAL MARKETING
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The Power of Social Media for Dermatology Practices

The Power of Social Media for Dermatology Practices: What You Should Know

By Brandy Korman, MBA – Originally appeared in ASDS Currents Magazine VOL. 2025 ISSUE 1 In today’s digital landscape, having a social media presence is essential. With most patients searching online for services and recommendations related to their health, your practice’s social media can serve as a powerful tool to build trust, educate patients and

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Patient Retention: 5 Ways to Foster Long-Term Patient Engagement

Patient Retention: 5 Ways to Foster Long-Term Patient Engagement

Patient recruitment often takes center stage when discussing clinical trials. But what happens after a patient enrolls? Keeping participants motivated and committed throughout the trial – patient retention – is equally crucial. High dropout rates can significantly impact study results and overall success. In 2025, with technology at our fingertips and a deeper understanding of patient needs, we can

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Boost Enrollment: Best Practices for Connecting with Potential Clinical Trial Participants

Unlocking Effective Patient Recruitment: Your Guide to Lead Follow-Up

Imagine this: a potential participant shows interest in your clinical trial. But then…crickets. Days turn into weeks, and that valuable lead slips away. Sound familiar? In the competitive world of clinical research, prompt lead follow-up is no longer a “nice-to-have”—it’s a necessity. The good news? Connecting with potential participants and boosting your patient enrollment numbers

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