Recruiting patients for clinical trials has long been a complex and resource-intensive process. As digital marketing continues to evolve, Facebook has emerged as a powerful platform for reaching potential study participants on a large scale. With over 3 billion monthly active users worldwide, Facebook offers unmatched targeting capabilities—but it’s not without its limitations. From strict
In today’s digital-first world, healthcare practices need more than just a website or a few social media posts to stand out. Patients are increasingly turning to the internet to research providers, compare services, and make informed decisions about their care. That means your online presence matters—a lot. But how do you make sure potential patients
Can you introduce yourself and share a fun fact we might not know about you? Hi, I’m Kimberly from Texas. A fun fact you may not know about me is that my thoughts are in Spanish. If you weren’t in marketing, what career would you see yourself in? I would be a reporter for entertainment
By Brandy Church, MBAOriginally appeared in ASDS Currents Magazine (American Society for Dermatologic Surgery) Download PDF Social media platforms aren’t just for posting family vacation photos or sharing reels. Utilizing social media can be a powerful and effective tool to increase brand awareness, foster patient trust and, most importantly, effectively convert website visitors into patients.
Clinical research is the backbone of medical progress, yet one of its most persistent challenges is patient recruitment. Traditional methods—such as flyers, physician referrals, and newspaper ads—can be slow, costly, and limited in reach. Fortunately, the digital era has ushered in new opportunities, transforming how clinical trials attract and engage participants. Digital marketing is not
Every April, we observe Minority Health Month—a time to raise awareness about the health disparities that disproportionately affect racial and ethnic minority populations. One of the most pressing issues contributing to these disparities is the underrepresentation of minorities in clinical trials. Diverse participation in research is not just a matter of equity—it’s a matter of
