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CLINICAL RESEARCH & MEDICAL MARKETING
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IRB Review: An important part of the clinical trial process

IRB approvals. Although most of us dread the process of submission, edits, resubmission and waiting for approval, IRB review is a very important step in the clinical trial process. An IRB, or Institutional Review Board, is meant to protect the rights and welfare of human research participants by ensuring that recruitment materials (among other things)

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Senator, we run ads. Famous last words?

[by: Brandy Haslam, MBA] Senator, we run ads.   Okay, so this has been the butt of jokes, hilarious memes and brilliantly Photoshopped pictures of Mark Zuckerberg as Data from Star Trek (they do look creepily similar!), but in all seriousness, the issue of personal data security is kind of a big deal. Over the last

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Recruitment 101 with Laurie Briones

Recruitment calls are a piece of cake… said no one ever. Getting a hold of subjects can be tricky because everyone has different schedules and preferred ways to be contacted. We’ve asked IB-Recruit manager, Laurie Briones, for some insight on best practices as well as challenges she’s faced while calling potential patients. Here’s what she

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Marketing Shouldn’t Be a One-Size-Fits-All Approach

[by: Brandy Haslam, MBA] Coming from the site level and working in recruitment, I can still remember my disappointment when a sponsor would say they are using a central campaign. Most of the time, the materials we would receive didn’t include crucial pieces of marketing.  Excuse me, where are the Facebook and other digital ads?

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