CLINICAL RESEARCH & MEDICAL MARKETING
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3 Ways to Build a Strong Recruitment Database
Building a strong patient recruitment database is like having a strong foundation for a house – it lays the groundwork for everything to come. Your database is a critical component of reaching your enrollment goals, but many sites aren’t building or utilizing their database to its full potential. So what can you do to improve
Hottest Marketing Trends to Look Out For in 2023
The coolest thing about marketing is that it gives businesses the opportunity to bring their visions to life. However, it’s important to keep in mind that how you market that vision will make all the difference in how your audience receives it. As consumers continue to shift online, your marketing efforts will need to evolve
3 Things to Consider When Advertising During the Holidays
One of the most frequently asked questions we receive this time of year is “should we be advertising during the holidays?” Because of the vast amount of advertising and noise that occurs during this season, it’s easy to think that your marketing efforts may go unnoticed. However, with more people on their devices during the
Don’t Sleep on Your Email Marketing
Email is the perfect platform to use when alerting your audience of things such as promotions, important reminders, deals and other relevant topics. It’s also a great way to keep your audience in the know when it comes to changes and growth in your company. But email marketing goes much deeper and provides benefits beyond
The Magic Behind ImageBloom: CEO Brandy Haslam
Imagine working with a digital marketing agency that boasts a unique and specialized service — one that not just anyone can offer. That’s exactly what inspired Brandy Haslam to start ImageBloom, a digital marketing agency specializing in healthcare and clinical research. Brandy’s passion, talent, and determination are what’s driven the success of ImageBloom. But how’d
Content Marketing: Why Businesses Should Embrace It
Content marketing has been around for nearly a decade, and recent innovations have made it more popular than ever. According to a recent study, 78 percent of businesses believe that content marketing is vital to the success of their digital strategy. Let’s look at why it’s become such an effective method of reaching potential and existing
