CLINICAL RESEARCH & MEDICAL MARKETING
By: Haley Wilson – As the mobile crusade continues to take the world by storm, the way consumers receive and utilize media is ever evolving. It is up to marketers to continually push themselves to do better, think outside the box, and address this ever-changing need. Enter: Micro-moments. The idea centers around the philosophy that
“Did you get my text?” Chances are, they did. According to the IDC, (International Data Corporation), 98% of texts are opened and nearly 90% are read within the first three minutes of being sent. Researchers at the IDC also state that eight out of ten 18 to 44-year-olds have their smartphones on them as many
By: Brandy Haslam, MBA – Coming from a clinical research background, our team knows how difficult it can be to make time to call potential research subjects, follow-up, phone screen and schedule appointments. Thorough follow-up on leads generated from marketing efforts can make a substantial impact on the success of your marketing. Inadequate lead follow-up
By: Brandy Haslam, MBA – Marketing is like building a long-term relationship. It doesn’t happen overnight and takes time, nurturing and lots of attention. If you’re marketing to your prospective clients only one single time and then calling it quits, you’re not building relationships or thinking about the long-term. You have to get to know your
By: Brandy Haslam, MBA – Ever since Facebook launched its advertising platform back in 2005, no one could have predicted that it would be one of the most effective forms of advertising today. Surpassing traditional methods when it comes to both cost and level of effectiveness, Facebook and its digital counterparts have rocked the advertising world.
All corporations need for their branding messages to be heard and trusted. We live in a digital age where conversations, education and consumerism are all being done online, so what better way to build your brand than with digital marketing? The experts at ImageBloom know how to effectively market online to accomplish your business goals,