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CLINICAL RESEARCH & MEDICAL MARKETING
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Staff Spotlight: Haley Wilson

We’ve done it again; yet another rock-your-socks-off marketing-genius on the ImageBloom team! Meet Haley Wilson, Director of Marketing and Sponsor Relations. Haley started with ImageBloom early in 2016 in our call center and has proven herself ever since. Scroll down to see what makes us love her and find out things we didn’t even know

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IRB Review: An important part of the clinical trial process

IRB approvals. Although most of us dread the process of submission, edits, resubmission and waiting for approval, IRB review is a very important step in the clinical trial process. An IRB, or Institutional Review Board, is meant to protect the rights and welfare of human research participants by ensuring that recruitment materials (among other things)

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The Best Place to Hide a Dead Body is Page Two of Google

[by: Brandy Haslam, MBA] 93% of all buying decisions start with an online search.  Where is your website showing up? There is a quote I read a few years back that if you ever want to hide a dead body, the best place is on page two of a Google search. I’m not sure about you, but

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Recruitment 101 with Laurie Briones

Recruitment calls are a piece of cake… said no one ever. Getting a hold of subjects can be tricky because everyone has different schedules and preferred ways to be contacted. We’ve asked IB-Recruit manager, Laurie Briones, for some insight on best practices as well as challenges she’s faced while calling potential patients. Here’s what she

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Holiday marketing - Santa Claus figurine skating

Holiday Marketing: Go, Go, Go.

[by: Amanda Midence] The holidays are amazing! Filled with great food, family reunions and all the shopping you’ve been putting off. Your inbox is jam-packed with emails, coupons, promotions and holiday greeting cards. It’s safe to say that your patients’ inbox looks the same. Your site’s budget is competing with million-dollar campaigns, and you might be

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