CLINICAL RESEARCH & MEDICAL MARKETING
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Artificial Intelligence (AI) is Changing Digital Marketing
Artificial intelligence (AI) has become somewhat of a buzzword in recent years. With its trend hot on the rise, companies are creating new applications and products based on machine learning and AI. In digital marketing, AI is also making its presence known. New AI-powered tools, such as ChatGPT and Google Bard, are beginning to play
Digital Marketing Trends 2023
As we move further into the year 2023, marketing trends continue to evolve and change rapidly. Businesses need to stay up to date with the latest trends and techniques to effectively reach and engage with their target audience. Here are some of the current marketing trends for 2023: Video Marketing Videos have become one of
How Decentralized Clinical Trials Are Changing the Way We Advertise
In recent years, especially following the impact of COVID-19, the healthcare landscape has dramatically shifted in a big way. From how healthcare professionals communicate with patients to how they conduct research, the healthcare world has entered a new era. This is most noticeable in how healthcare professionals conduct research; decentralized clinical trials are a prime
Digital Marketing Revolutionizes Patient Recruitment
There’s no doubt that clinical research is a necessity for medical advancement. The medications and devices produced by these research efforts every year are proof at how crucial they are. However, recruiting for clinical research remains challenging for research organizations trying to remain pioneers in the industry. Organizations face difficulty in identifying reliable clinical research
How to Make the Most Out of Your Conference Participation
[by: Laurie Briones] Attending a conference brings so many great opportunities to connect with other individuals in the field you represent. Conferences pave the way to learn different perspectives, form new relationships, and expand your knowledge. By attending a conference, you also gain a larger audience to present your work. The rapidly shifting dynamic in
Patient Recruitment Starter Kit: An Intro to Marketing Your Study Online
When it comes to advertising your research study online, it can be difficult to know where to start. There are common questions that arise around how to get your study in front of the right people, how to go about making it interesting, what platforms are best to use for marketing, etc. It can become
