Digital Marketing: Still Not Convinced?

By: Brandy Haslam, MBA – Ever since Facebook launched its advertising platform back in 2005, no one could have predicted that it would be one of the most effective forms of advertising today.

Surpassing traditional methods when it comes to both cost and level of effectiveness, Facebook and its digital counterparts have rocked the advertising world.

The benefits of digital advertising over more traditional methods are numerous and hard to overlook for any business owner.  From two-way communication with customers to the ability to specifically target your audience and quickly promote products or services, business owners have found themselves delving more and more into the digital realm.

The benefit of digital marketing over traditional methods is two-fold.

Most notably is cost. Take television for example – to implement an effective TV campaign for most areas, you will need to spend an upwards of $6,000-$10,000. The campaign may run for a week’s time and cast a huge net over an audience of viewer’s that may or may not be your target demographic.

Like fishing, you may get a catch but it is always hit or miss.

Now, look at digital advertising. When you signed up for your Facebook or other social media accounts, you are asked to enter your demographic information. These things may include your age, location, marital status, income level and so on.

Depending on the pages you follow and interests you have, Facebook and other platforms use your information for advertising which allows them to target your desired audience more specifically.

Instead of casting a huge net, now you can more effectively target your audience with digital media.

Cost for digital advertising is extremely low and you only pay when your ad shows up or in some cases, only when someone clicks your ad. In most areas, you can potentially reach 1,000 people for less than $5.00.

The ability to have two-way conversations with your customers is another notable benefit of digital advertising. This allows businesses to interface with customers on a personal level, developing trust and engaging relationships.

The benefits of digital marketing go on and on but one thing is for sure. It is here and making a huge difference in how we talk to our consumers.

As always, the ImageBloom team is here to help you make the most of your advertising efforts. Call us today at (210) 386-4201 to learn more.