In clinical research, there are dozens of metrics that teams track – enrollment rates, screen failures, retention, cost per patient. But one KPI quietly sets the tone for everything that follows: Time-to-First-Patient (TTFP). It sounds simple: how long it takes from site activation to enrolling the first patient – what many sponsors and CROs call …
When most brands think about holiday advertising, they picture retail promotions, gift guides, and year-end sales. But for organizations recruiting participants for clinical trials, the holiday season represents a unique and often underutilized opportunity to connect with potential participants in meaningful ways. Far from being “too busy,” the holidays can be one of the most …
At ImageBloom, we’ve seen firsthand how technology is reshaping the clinical trial landscape. Artificial Intelligence (AI) holds enormous promise in patient recruitment, and we leverage it every day to improve efficiency, precision, and scale. But while AI can accelerate parts of the recruitment journey, it can’t replace the human expertise, empathy, and creativity that drive …
If you’ve turned on the TV, scrolled through social media, or flipped through a magazine lately, chances are you’ve seen an ad for a prescription drug. Hello Serena Williams and the latest GLP—1 controversy. This type of promotion—known as direct-to-consumer (DTC) pharmaceutical advertising—is designed to raise awareness, shape perceptions, and encourage patients to ask their …
When it comes to clinical trial recruitment, success often hinges on the strength of your partnerships—especially with your recruitment vendors. Yet, many sponsors and CROs overlook critical questions that could make or break their enrollment timelines and overall trial success. If you’re vetting a recruitment partner—or already working with one—here are some key questions you …
By Brandy Church, MBA Originally appeared in ASDS Currents Magazine (American Society for Dermatologic Surgery) Download PDF In today’s competitive aesthetic and medical dermatology landscape, a strong social media presence isn’t just a bonus — it’s a business imperative. Yet, many dermatologists find themselves posting content that doesn’t resonate, wondering why engagement is low or …
By Brandy Church, CEO of ImageBloom, Inc. Patient recruitment has always been a high-stakes, high-cost challenge. Sponsors often pour significant resources into recruitment efforts, only to face delays, low enrollment rates, and underwhelming returns. After over a decade in the industry including years at the site level, I’ve seen firsthand how avoidable inefficiencies drain both …
In today’s digital-first world, healthcare practices need more than just a website or a few social media posts to stand out. Patients are increasingly turning to the internet to research providers, compare services, and make informed decisions about their care. That means your online presence matters—a lot. But how do you make sure potential patients …
By Brandy Church, MBAOriginally appeared in ASDS Currents Magazine (American Society for Dermatologic Surgery) Download PDF Social media platforms aren’t just for posting family vacation photos or sharing reels. Utilizing social media can be a powerful and effective tool to increase brand awareness, foster patient trust and, most importantly, effectively convert website visitors into patients. …
Every April, we observe Minority Health Month—a time to raise awareness about the health disparities that disproportionately affect racial and ethnic minority populations. One of the most pressing issues contributing to these disparities is the underrepresentation of minorities in clinical trials. Diverse participation in research is not just a matter of equity—it’s a matter of …