Recruiting patients for clinical trials has long been a complex and resource-intensive process. As digital marketing continues to evolve, Facebook has emerged as a powerful platform for reaching potential study participants on a large scale. With over 3 billion monthly active users worldwide, Facebook offers unmatched targeting capabilities—but it’s not without its limitations. From strict …
In today’s digital-first world, healthcare practices need more than just a website or a few social media posts to stand out. Patients are increasingly turning to the internet to research providers, compare services, and make informed decisions about their care. That means your online presence matters—a lot. But how do you make sure potential patients …
By Brandy Church, MBAOriginally appeared in ASDS Currents Magazine (American Society for Dermatologic Surgery) Download PDF Social media platforms aren’t just for posting family vacation photos or sharing reels. Utilizing social media can be a powerful and effective tool to increase brand awareness, foster patient trust and, most importantly, effectively convert website visitors into patients. …
By Brandy Church, MBA – Originally appeared in ASDS Currents Magazine VOL. 2025 ISSUE 1 In today’s digital landscape, having a social media presence is essential. With most patients searching online for services and recommendations related to their health, your practice’s social media can serve as a powerful tool to build trust, educate patients and …
Indianapolis, IN – ImageBloom, Inc. a leader in clinical trial support solutions, is excited to announce the launch of the Patient Recruitment Marketplace, the first-of-its-kind platform designed to revolutionize patient recruitment for clinical research sites. The Patient Recruitment Marketplace empowers research teams to quickly and easily access a comprehensive library of ready-to-use marketing materials that …
In today’s rapidly evolving digital landscape, the influence of social media on businesses cannot be overstated. With millions of active users across various platforms, social media has transformed the way companies engage with their target audience, establish brand identity, and drive growth. From startups to established enterprises, harnessing the power of social media has become …
In today’s digital era, businesses are constantly seeking innovative ways to engage with their audience and increase their online presence. Among the plethora of marketing strategies available, one tool that has proven to be a game-changer is blogging. While blogs were initially considered as personal diaries or platforms for individuals to share their thoughts, they …
As we move further into the year 2023, marketing trends continue to evolve and change rapidly. Businesses need to stay up to date with the latest trends and techniques to effectively reach and engage with their target audience. Here are some of the current marketing trends for 2023: Video Marketing Videos have become one of …
There’s no doubt that clinical research is a necessity for medical advancement. The medications and devices produced by these research efforts every year are proof at how crucial they are. However, recruiting for clinical research remains challenging for research organizations trying to remain pioneers in the industry. Organizations face difficulty in identifying reliable clinical research …
When it comes to advertising your research study online, it can be difficult to know where to start. There are common questions that arise around how to get your study in front of the right people, how to go about making it interesting, what platforms are best to use for marketing, etc. It can become …
