One of the most frequently asked questions we receive this time of year is “should we be advertising during the holidays?” Because of the vast amount of advertising and noise that occurs during this season, it’s easy to think that your marketing efforts may go unnoticed. However, with more people on their devices during the …
Clinical Research Recruitment Challenges Still Exist The medications and devices produced by clinical research every year are crucial for medical advancement. As research organizations strive to continue pioneering in the industry, one of the biggest challenges they’re faced with in selecting and executing recruitment strategies to meet their participant goals. These strategies must also hold …
Imagine working with a digital marketing agency that boasts a unique and specialized service — one that not just anyone can offer. That’s exactly what inspired Brandy Haslam to start ImageBloom, a digital marketing agency specializing in healthcare and clinical research. Brandy’s passion, talent, and determination are what’s driven the success of ImageBloom. But how’d …
There is no debate that 2020 has been a trying time for every individual in the United States. From the coronavirus and wildfires to murder hornets and everything in between, the country has experienced it all. But most importantly, we cannot forget the cherry on top of 2020 – the 2020 election campaign. While there …
[by: Carissa McCall, BS] In today’s world, we are surrounded by the need for diversity in all settings. One place where diversity should not be overlooked is in clinical trials. The reality is that medical conditions don’t discriminate. Medical diseases and conditions may affect all people differently, but they still can affect anyone. For this …
[by: Sierra Nalley] Phineas T. Barnum, the 19th-century American showman and circus owner once greatly expressed, “There is no such thing as bad publicity.” The only thing worse than being talked about is not being talked about, right? The idea that publicity, good or bad, can do no harm is understandably open to discussion. Enter …
[by: Brandy Haslam, MBA] We are living in unprecedented times. I think we can all agree that we’ve never seen anything quite like the Coronavirus effect. With millions of Americans hunkering down, afraid or even told not to leave home, virtual trials and telemedicine services are crucial now more than ever. Through virtual clinical trials …
Catchy business cards, a good-looking logo. These things are important to have, but are they enough to brand your organization and build relationships with potential patients? Probably not. Many organizations are under the assumption that branding is only beneficial for large corporations, when in reality smaller organizations are those who need it most. So, what …
[by: Carissa McCall] Perfecting your marketing strategy is a lot like drafting a perfect fantasy football team. You need a strong quarterback, quick wide receiver and good defense just as much as you need digital ads, social media, email marketing and blogs. Here are some strategies you need on your team to help you win …
[by Tamara Oranday] If you’re a “San-Antonian”, you know just how good that fiesta Chicken-on-a-Stick is… So good, that we go to packed fiesta events in the month of May, stand in long lines shoulder to shoulder with our fiesta friends, just for that hot, crispy, flavor-filled chicken-(and maybe a little jalapeno)-on-a-Stick! In the spirit …
