Content Marketing: Why Businesses Should Embrace It

Content marketing has been around for nearly a decade, and recent innovations have made it more popular than ever. According to a recent study, 78 percent of businesses believe that content marketing is vital to the success of their digital strategy. Let’s look at why it’s become such an effective method of reaching potential and existing …

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How to Make the Most Out of Your Conference Participation

[by: Laurie Briones] Attending a conference brings so many great opportunities to connect with other individuals in the field you represent. Conferences pave the way to learn different perspectives, form new relationships, and expand your knowledge. By attending a conference, you also gain a larger audience to present your work. The rapidly shifting dynamic in …

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4 Jolly Tips for Effective Holiday Marketing

[by: Evelyn Ekundare] The holidays are the most wonderful time of the year….unless you’re caught in a marketing war. Each year the period between Thanksgiving and Christmas is the greatest opportunity for businesses and brands to connect with their consumers. However, it is also extremely competitive, and I don’t mean fighting over who could make …

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Senator, we run ads. Famous last words?

[by: Brandy Haslam, MBA] Senator, we run ads.   Okay, so this has been the butt of jokes, hilarious memes and brilliantly Photoshopped pictures of Mark Zuckerberg as Data from Star Trek (they do look creepily similar!), but in all seriousness, the issue of personal data security is kind of a big deal. Over the last …

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Marketing Shouldn’t Be a One-Size-Fits-All Approach

[by: Brandy Haslam, MBA] Coming from the site level and working in recruitment, I can still remember my disappointment when a sponsor would say they are using a central campaign. Most of the time, the materials we would receive didn’t include crucial pieces of marketing.  Excuse me, where are the Facebook and other digital ads? …

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Blogging to grow your business

By: Brandy Haslam, MBA – We have all read a blog before and some of you may even have a blog of your own that you use to share your expertise in a certain area. But how can a blog help grow your business? First, let us define what blogging is. Unlike other pages on your …

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