How years spent working directly with patients shaped my perspective on the decisions, emotions, and experiences behind clinical research participation. Before I worked in clinical research marketing, I spent several years working in dermatology and plastic surgery. At the time, I didn’t know just how much those experiences would shape the way I approach patient …
Why More Data Hasn’t Made Marketing Feel More Personal By Brandy Church, Founder & CEO, ImageBloom Somewhere along the way, we (us marketers) convinced ourselves that knowing a lot about someone was the same thing as being relevant to them. I’ve spent my whole career in healthcare marketing, a corner of the industry where that …
Effective branding is crucial for organizations to distinguish themselves and communicate their values, expertise, and commitment to patient care in the dynamic healthcare landscape. ImageBloom, a leader in healthcare branding services, has been at the forefront of helping healthcare providers craft a captivating identity. In this blog, we’ll explore how ImageBloom’s branding services transform the …
In today’s digitally driven world, effective marketing is essential for businesses of all sizes to thrive and stay competitive. Enter ImageBloom, a company that has been helping to revolutionize the healthcare marketing landscape with its innovative and comprehensive marketing services. In this blog, we’ll take a closer look at ImageBloom and explore how our offerings …
[By: Amanda Midence, BBA] Spending goes up and response time goes down They’ve shown interest in your clinical trial, they might even be the perfect candidate for your study, but taking too long to call may be a huge barrier to successful enrollment at your site. Imagine yourself going to a restaurant with an appetite, …
By: Amanda Midence Think about the last time you met someone new at a barbecue, networking event, or the office. Within the first 5 seconds, you created an idea of what the person is like and decided if they were trustworthy. The same idea stands for the online world. Potential patients go online, search, find …