Patient Recruitment Starter Kit. An Intro to Advertising Your Study Online

Patient Recruitment Starter Kit: An Intro to Marketing Your Study Online

When it comes to advertising your research study online, it can be difficult to know where to start. There are common questions that arise around how to get your study in front of the right people, how to go about making it interesting, what platforms are best to use for marketing, etc. It can become …

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Don’t Sleep on Your Email Marketing

Email is the perfect platform to use when alerting your audience of things such as promotions, important reminders, deals and other relevant topics. It’s also a great way to keep your audience in the know when it comes to changes and growth in your company. But email marketing goes much deeper and provides benefits beyond …

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IRB Review: An important part of the clinical trial process

IRB approvals. Although most of us dread the process of submission, edits, resubmission and waiting for approval, IRB review is a very important step in the clinical trial process. An IRB, or Institutional Review Board, is meant to protect the rights and welfare of human research participants by ensuring that recruitment materials (among other things) …

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Recruitment 101 with Laurie Briones

Recruitment calls are a piece of cake… said no one ever. Getting a hold of subjects can be tricky because everyone has different schedules and preferred ways to be contacted. We’ve asked IB-Recruit manager, Laurie Briones, for some insight on best practices as well as challenges she’s faced while calling potential patients. Here’s what she …

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Holiday marketing - Santa Claus figurine skating

Holiday Marketing: Go, Go, Go.

[by: Amanda Midence] The holidays are amazing! Filled with great food, family reunions and all the shopping you’ve been putting off. Your inbox is jam-packed with emails, coupons, promotions and holiday greeting cards. It’s safe to say that your patients’ inbox looks the same. Your site’s budget is competing with million-dollar campaigns, and you might be …

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Ho Ho Holiday No-Shows: Tips to decrease missed appointments

[by: Amanda Midence] Decorations are up, and the holiday spirit is in the air! You have the next month jammed packed with family gatherings, dinners, and shopping and so do your patients. No-shows are already a concern at most sites and during the holidays, it can sometimes become a common occurrence as patients are traveling, …

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Email is not dead

By: Brandy Haslam, MBA – Email. We all have it and most of us use it on a daily basis. In fact, a recent survey found that 95 percent of us are using email and 91 percent check their inbox on a daily basis. If you’re business isn’t taking advantage of email marketing, you are potentially …

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