5 Hottest Marketing Trends of 2023

Hottest Marketing Trends to Look Out For in 2023

The coolest thing about marketing is that it gives businesses the opportunity to bring their visions to life. However, it’s important to keep in mind that how you market that vision will make all the difference in how your audience receives it. As consumers continue to shift online, your marketing efforts will need to evolve …

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Should I advertise during the holidays?

3 Things to Consider When Advertising During the Holidays

One of the most frequently asked questions we receive this time of year is “should we be advertising during the holidays?” Because of the vast amount of advertising and noise that occurs during this season, it’s easy to think that your marketing efforts may go unnoticed. However, with more people on their devices during the …

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Digital Marketing Revolutionizes Clinical Trial Recruitment

Clinical Research Recruitment Challenges Still Exist The medications and devices produced by clinical research every year are crucial for medical advancement. As research organizations strive to continue pioneering in the industry, one of the biggest challenges they’re faced with in selecting and executing recruitment strategies to meet their participant goals. These strategies must also hold …

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The Magic Behind ImageBloom: CEO Brandy Haslam

Imagine working with a digital marketing agency that boasts a unique and specialized service — one that not just anyone can offer. That’s exactly what inspired Brandy Haslam to start ImageBloom, a digital marketing agency specializing in healthcare and clinical research. Brandy’s passion, talent, and determination are what’s driven the success of ImageBloom. But how’d …

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Election 2020: What it has Taught us about Marketing

There is no debate that 2020 has been a trying time for every individual in the United States. From the coronavirus and wildfires to murder hornets and everything in between, the country has experienced it all. But most importantly, we cannot forget the cherry on top of 2020 – the 2020 election campaign. While there …

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Diversity in Trial Recruitment: Targeting Diverse Populations

[by: Carissa McCall, BS] In today’s world, we are surrounded by the need for diversity in all settings. One place where diversity should not be overlooked is in clinical trials. The reality is that medical conditions don’t discriminate. Medical diseases and conditions may affect all people differently, but they still can affect anyone. For this …

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The Coronavirus Effect: Navigating telemedicine and virtual visits

[by: Brandy Haslam, MBA] We are living in unprecedented times. I think we can all agree that we’ve never seen anything quite like the Coronavirus effect. With millions of Americans hunkering down, afraid or even told not to leave home, virtual trials and telemedicine services are crucial now more than ever. Through virtual clinical trials …

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How to Make the Most Out of Your Conference Participation

[by: Laurie Briones] Attending a conference brings so many great opportunities to connect with other individuals in the field you represent. Conferences pave the way to learn different perspectives, form new relationships, and expand your knowledge. By attending a conference, you also gain a larger audience to present your work. The rapidly shifting dynamic in …

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Say it with me…Branding is Important! Here’s why.

Catchy business cards, a good-looking logo. These things are important to have, but are they enough to brand your organization and build relationships with potential patients? Probably not. Many organizations are under the assumption that branding is only beneficial for large corporations, when in reality smaller organizations are those who need it most. So, what …

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