Navigating the Guidelines of Clinical Trial Marketing. Read more in our blog

Navigating the Guidelines of Clinical Trial Marketing

In the age of digitalization, leveraging the power of digital marketing has become essential for successful clinical trial recruitment. By utilizing targeted advertising strategies, research sites can reach a wider audience and enhance their patient recruitment efforts. However, adhering to guidelines and collaborating with the Institutional Review Board (IRB) is important to ensure ethical and …

Read more

AI in Digital Marketing: Artificial Intelligence Digital Marketing ChatGPT Google Bard Healthcare Marketing Industry

Artificial Intelligence (AI) is Changing Digital Marketing

Artificial intelligence (AI) has become somewhat of a buzzword in recent years. With its trend hot on the rise, companies are creating new applications and products based on machine learning and AI. In digital marketing, AI is also making its presence known. New AI-powered tools, such as ChatGPT and Google Bard, are beginning to play …

Read more

2023 Marketing Trends to Watch out For

Digital Marketing Trends 2023

As we move further into the year 2023, marketing trends continue to evolve and change rapidly. Businesses need to stay up to date with the latest trends and techniques to effectively reach and engage with their target audience. Here are some of the current marketing trends for 2023: Video Marketing Videos have become one of …

Read more

Digital Marketing is the best way to improve your clinical trial recruitment efforts

Digital Marketing Revolutionizes Patient Recruitment

There’s no doubt that clinical research is a necessity for medical advancement. The medications and devices produced by these research efforts every year are proof at how crucial they are. However, recruiting for clinical research remains challenging for research organizations trying to remain pioneers in the industry.  Organizations face difficulty in identifying reliable clinical research …

Read more

Patient Recruitment Starter Kit. An Intro to Advertising Your Study Online

Patient Recruitment Starter Kit: An Intro to Marketing Your Study Online

When it comes to advertising your research study online, it can be difficult to know where to start. There are common questions that arise around how to get your study in front of the right people, how to go about making it interesting, what platforms are best to use for marketing, etc. It can become …

Read more

3 ways to build a strong recruitment database. Read all about it in our latest blog.

3 Ways to Build a Strong Recruitment Database

Building a strong patient recruitment database is like having a strong foundation for a house – it lays the groundwork for everything to come. Your database is a critical component of reaching your enrollment goals, but many sites aren’t building or utilizing their database to its full potential. So what can you do to improve …

Read more

5 Hottest Marketing Trends of 2023

Hottest Marketing Trends to Look Out For in 2023

The coolest thing about marketing is that it gives businesses the opportunity to bring their visions to life. However, it’s important to keep in mind that how you market that vision will make all the difference in how your audience receives it. As consumers continue to shift online, your marketing efforts will need to evolve …

Read more

Should I advertise during the holidays?

3 Things to Consider When Advertising During the Holidays

One of the most frequently asked questions we receive this time of year is “should we be advertising during the holidays?” Because of the vast amount of advertising and noise that occurs during this season, it’s easy to think that your marketing efforts may go unnoticed. However, with more people on their devices during the …

Read more

Don’t Sleep on Your Email Marketing

Email is the perfect platform to use when alerting your audience of things such as promotions, important reminders, deals and other relevant topics. It’s also a great way to keep your audience in the know when it comes to changes and growth in your company. But email marketing goes much deeper and provides benefits beyond …

Read more

The Magic Behind ImageBloom: CEO Brandy Haslam

Imagine working with a digital marketing agency that boasts a unique and specialized service — one that not just anyone can offer. That’s exactly what inspired Brandy Haslam to start ImageBloom, a digital marketing agency specializing in healthcare and clinical research. Brandy’s passion, talent, and determination are what’s driven the success of ImageBloom. But how’d …

Read more