When it comes to advertising your research study online, it can be difficult to know where to start. There are common questions that arise around how to get your study in front of the right people, how to go about making it interesting, what platforms are best to use for marketing, etc. It can become …
One of the most frequently asked questions we receive this time of year is “should we be advertising during the holidays?” Because of the vast amount of advertising and noise that occurs during this season, it’s easy to think that your marketing efforts may go unnoticed. However, with more people on their devices during the …
[By: Laurie Briones] If your business is doing well and you don’t have a website, you may wonder why you need one. The reality is a business’s online presence can have a massive impact on its success. Websites are not just trendy. They’re a necessity. Reasons Why Your Business Needs a Website Most potential customers …
[by: Brandy Haslam, MBA] 93% of all buying decisions start with an online search. Where is your website showing up? There is a quote I read a few years back that if you ever want to hide a dead body, the best place is on page two of a Google search. I’m not sure about you, but …
Recruitment calls are a piece of cake… said no one ever. Getting a hold of subjects can be tricky because everyone has different schedules and preferred ways to be contacted. We’ve asked IB-Recruit manager, Laurie Briones, for some insight on best practices as well as challenges she’s faced while calling potential patients. Here’s what she …
[by: Amanda Midence, BBA] Messaging apps are becoming a phenomenon around the world. Everybody texts to some extent and messaging apps present the perfect medium to be expressive and connect with people from around the world. According to a recent report, WhatsApp has more than one billion active users per month and the app is …
[by: Amanda Midence] You are a site, and you focus on research and bettering people’s lives. Why should you spend your time blogging? Isn’t that for millennials and avocado toast reviews? Nope. Think of blogs as a way of updating your website on a regular basis. You can’t re-arrange or re-create your website every week …
By: Amanda Midence — To social media or not to social media, that is the question. Most of you have probably considered at one time or another to adopt social networks either in your personal life or business. For instance, while you are reading this blog, you might receive a Facebook notification and will feel …
By: Haley Wilson – As the mobile crusade continues to take the world by storm, the way consumers receive and utilize media is ever evolving. It is up to marketers to continually push themselves to do better, think outside the box, and address this ever-changing need. Enter: Micro-moments. The idea centers around the philosophy that …
By: Brandy Haslam, MBA – If your business is investing in online marketing to increase referrals, you’re already headed in the right direction. Online marketing has quickly taken over more traditional methods as consumers turn to the internet for products and services of all kinds. Many businesses however are missing the mark when it comes to …
