A good first impression through social media

By: Amanda Midence

Think about the last time you met someone new at a barbecue, networking event, or the office. Within the first 5 seconds, you created an idea of what the person is like and decided if they were trustworthy.

The same idea stands for the online world. Potential patients go online, search, find and judge the quality and reliability of your business from what they see on your website or social media.

You may deem social media to be more for retail, entertainment, or the service industry, but in the day and age where most of us have a phone, the internet has become sort of our first impression of a business, a person or even a destination.

So the question is, how can creating a strong online presence generate more patient leads?

Share accurate information through your social channels, give insights on your expertise, and show them that you care. Build a relationship with those who take the time to engage with your business.

Like any relationship, it needs work and nurturing. Potential leads will share your knowledge through their social channels and you will be part of their social group. Someone who trusts you is more likely to become a patient than someone who doesn’t.

Building a strong social presence is imperative to give a good first impression to those who seek your services. Think of it as inviting them into your office. What they see will determine if they want to participate in a research study or be a patient at your office.

We know far too well that building an online presence can be time-consuming. Luckily, ImageBloom has a team of experts that can help you. Send us a message to learn more about our services today.