Artificial Intelligence (AI) is Changing Digital Marketing

Artificial intelligence (AI) has become somewhat of a buzzword in recent years. With its trend hot on the rise, companies are creating new applications and products based on machine learning and AI. In digital marketing, AI is also making its presence known.

New AI-powered tools, such as ChatGPT and Google Bard, are beginning to play a part in content creation and audience connection. While some view artificial intelligence as a temporary trend that everyone is jumping on, AI is making a big impact and will only become more prominent within the digital marketing industry.

In this blog, we will discuss what AI is, how it will impact digital marketing, and how it can help the healthcare marketing industry navigate the implementation of AI in their marketing strategies.

What is Artificial Intelligence (AI)?

Artificial intelligence (AI) involves using computers to complete tasks that traditionally require human intelligence. The goal of AI is to create a process for a computer to learn like a human. This includes recognizing patterns, reasoning, and making decisions.

Engineers understand how Artificial Intelligence (AI) works. However, they cannot accurately predict the decisions or output AI will produce. This makes it difficult for even the experts to fully understand. AI is a set of technologies that is constantly evolving.

How AI Is Currently Used in Digital Marketing

AI has already made its way into digital marketing with various available tools. Currently, it’s used to assist with the following:  

  • Analyzing large amounts of marketing data from various campaigns and platforms.
    • Generate ad copy, blog posts, and social media captions.
    • Use Natural Language Processors (NPL) for content creation, customer service bots, and categorization of search engine results.
    • Using real-time personalization to shift a consumer’s online experience to encourage a specific action.

While there are already so many uses for AI in the marketing field, the release of ChatGPT and Google Bard has shown us that this is only the beginning.

Recent Advancements in AI: ChatGPT and Google Bard

The recent ChatGPT and Google Bard releases have circulated the internet, sparking conversations about how these new AI models will impact the future of industries, including digital marketing. It all started with Microsoft and their release of Chat GPT, which shocked the world. 

ChatGPT is a language model capable of many tasks, including answering questions, compiling lists, and generating paragraphs of text. This AI tool is powerful because it can generate human-like text and perform various language-based tasks. Due to its size and capabilities, it has already been used to create various language-based applications, such as chatbots, and now is being used on Microsoft Bing to enhance search engine results for users. 

Shortly after the release of ChatGPT, companies like Google quickly released their version called Bard. Bard is an experimental conversational artificial intelligence service that functions similarly to ChatGPT, except it pulls the information used directly from the web to help enhance search engine accuracy. 

The Future of AI in Digital Marketing 

The release of these advanced AIs signaled changes that might be occurring in digital marketing, specifically for search engine optimization (SEO). Because these AIs generate conversational content, the new AI-powered search engines will likely favor pages with this type of copy. In addition, these changes in AI could create a need for businesses to develop more specific and targeted content to help increase online searchability. While we suspect changes are coming, there’s nothing confirmed as of now.

A Healthcare Marketing Agency That Understands AI As AI continues to evolve, it can be hard to keep up and know how to use new updates for future marketing decisions. The good news is that we’re here to help! ImageBloom is keeping up to speed with artificial intelligence and how to utilize these tools to best help clinical research sites and healthcare practices reach their marketing goals. To learn more about how we can help you, contact us today!