When it comes to advertising your research study online, it can be difficult to know where to start. There are common questions that arise around how to get your study in front of the right people, how to go about making it interesting, what platforms are best to use for marketing, etc. It can become very overwhelming to say the least. For those who are new to study advertising, or for those looking to readjust their strategy and try something new, this blog is for you. Without further ado, here is your patient recruitment starter kit!
STEP 1: Check Your Branding
It’s easily assumed that branding isn’t that important when it comes to patient recruitment, but we would beg to differ. Branding is one of the most important pieces to the marketing puzzle!
Shopify defines branding as “…the process of creating a distinct identity for a business in the mind of your target audience and consumers.” In other words, your brand is what conveys to the world who you are, what you do, and what you stand for. It’s your identity and what sets the tone. Participants want to know that you are the expert, and they can find exactly what they’re looking for by coming to you.
If your brand displays conflicting messages, no set color palette, and has outdated logos floating around, chances are you will not be chosen when a potential participant is deciding between you and another company with solid branding. Inconsistency in your branding can cause a subconscious thought in the mind of your audience that your brand is unreliable.
STEP 2: Determine Your Audience
As a rule of thumb, when it comes to marketing it’s better to talk to one person than to try and talk to everyone. Decide what type of patients you’re trying to reach and then cater messaging and targeting efforts towards these individuals.
This will help to weed out people who aren’t interested in your study and instead get the attention of those looking for exactly what you’re promoting. With this comes increased chances of receiving new leads and being equipped to turn those leads into participants!
STEP 3: Pick Your Marketing Avenues
As you’re advertising your studies, it’s best to keep things simple. A great place to start is by selecting 2-3 marketing avenues and making those avenues as strong as possible. Take social media for example. It’s way more worth your while to pick one platform and develop a strong strategy for that one platform than posting on all platforms all the time.
Trying to do so is near to impossible to maintain and will lead to burn out.
STEP 4: Follow Up
It’s a given that in the world of patient recruitment, you should never let leads go cold. Therefore, we suggest you establish a follow-up process for each of your 2-3 marketing avenues. That way, when interested participants reach out, you’re not scrambling to get to them.
If you don’t know where to start with your follow-up process, our call center services could be the solution for you!
This patient recruitment starter kit may have you inspired, but are you still unsure of how to get started? ImageBloom is here to help. Contact us to start building out your custom patient recruitment marketing plan today.
Resources:
