There’s no doubt that clinical research is a necessity for medical advancement. The medications and devices produced by these research efforts every year are proof at how crucial they are. However, recruiting for clinical research remains challenging for research organizations trying to remain pioneers in the industry.
Organizations face difficulty in identifying reliable clinical research advertising and recruitment strategies that can fulfill participant goals. These strategies must not only be cost-effective and attractive to potential participants, but also must pass regulatory scrutiny. In this blog, we’ll discuss how digital marketing is helping pave the way to more successful recruitment strategies that address both issues.
THE USE OF TRADITIONAL MARKETING METHODS IN CLINICAL RESEARCH RECRUITMENT
In the past, recruitment strategies mostly relied on newspaper/magazine ads, radio spots, and TV commercials. While these methods can be successful for many industries, the high cost and inability to target specific populations made traditional media drastically less successful for research sites.
Experts determined that 90% of clinical trial participants recruited using traditional methods did not qualify for participation. This was a costly lesson, but an important one. Luckily, the digital age has provided creative solutions at half the cost and with higher success.
DIGITAL MARKETING MAKING ITS WAY INTO CLINICAL RESEARCH RECRUITMENT
Digital marketing has allowed us access to a multitude of platforms with the ability to target populations down to age, search terms, location, interest groups and more. These capabilities have opened unique opportunities for the clinical research industry.
Here are some interesting facts.
Around 74% of internet users are active on social media. Of that group, approximately 80% look for medical information on these platforms. Platforms like Facebook and Instagram offer us valuable ways to reach specific audiences right on their computer or mobile devices.
DIGITAL MARKETING FOR CLINICAL TRIALS MAY BE EXACTLY WHAT THE DOCTOR ORDERED
A 2018 study revealed that 37% of research sites do not meet their recruitment goals. Of these sites, 10% have not been able to recruit a single participant. That same study showed that only 11% of clinical trials are utilizing digital marketing to meet their recruitment objectives.
While digital marketing is a newer method of recruitment, it has been utilized with great success over the past decade. The data shows that new digital recruitment methods may be exactly what’s needed to help sites reach their goals.
IMAGEBLOOM CAN GET YOU STARTED
We’re here to help! ImageBloom understands that launching online recruitment efforts can be overwhelming. The campaign creation process is intricate, and requires proper execution and additional study-specific approvals from the IRB (Institutional Review Board.)
Our team is equipped with the necessary tools and understanding of clinical research to deliver successful digital campaigns. We can also help you create and implement a marketing plan. This will help fuel clinical trial participation for your site.
ImageBloom is a full-service marketing agency. We specialize in working with medical practices, surgery centers, hospitals, clinical research sites, CROs, and sponsors.
Because this is our area of expertise, this has enabled us to improve every aspect of clinical trial marketing and recruitment. As a result, we can bring your site a high number of qualified participants. This allows you to focus on your next medical innovation instead of worrying about recruitment efforts.
Contact us here to learn more about what ImageBloom can offer to help enhance your clinical research recruitment efforts!