Digital Marketing Revolutionizes Clinical Trial Recruitment

Clinical Research Recruitment Challenges Still Exist

The medications and devices produced by clinical research every year are crucial for medical advancement. As research organizations strive to continue pioneering in the industry, one of the biggest challenges they’re faced with in selecting and executing recruitment strategies to meet their participant goals. These strategies must also hold up to the scrutiny of regulators while being cost-effective and appealing to potential subjects.

The Use of Traditional Marketing Methods in Clinical Research Recruitment

In the past, these strategies mostly relied on newspaper/magazine ads, radio spots, and TV commercials. While these methods are usually successful for a variety of different industries, experts determined that 90% of clinical trial participants recruited using traditional marketing were ineligible for participation. This was a costly lesson, but an important one, and luckily, the digital age has been able to provide some creative solutions.

Digital Marketing Making Its Way Into Clinical Research Recruitment

Enter digital marketing. By embracing internet marketing in its many forms, our capabilities evolved far beyond what was once thought possible and with this evolution came a great opportunity for the clinical research industry. Approximately 74% of internet users are active on social media and of that group, around 80% seek out medical information on these platforms. Sites like Facebook and Instagram give us the ability to connect with an expansive audience in unique and interactive ways. However, the use of digital marketing in clinical recruitment is still being met with apprehension by some.

In a study done in 2018, it was found that only 11% of clinical trials are using digital marketing to reach their recruitment goals. Additionally, 37% of clinical sites fail to reach their recruitment goals, and almost 10% end their efforts without recruiting a single participant. While digital marketing campaigns are a newer method of clinical recruitment, they have been utilized with great success over the past decade, and the data shows that new methods may be exactly what the doctor ordered for a number of sites.

ImageBloom understands that launching online clinical recruitment efforts can be overwhelming. The campaign creation, execution, and the additional approvals required from the IRB (Institutional Review Board) for study-specific content makes for a lengthy and intricate process. The good news is that ImageBloom is here with all the tools and clinical research knowledge to execute your digital advertising efforts and help fuel clinical trial participation for your site!

About ImageBloom

ImageBloom is a full-service marketing agency that works exclusively with medical practices, surgery centers, hospitals, clinical research sites, CROs, and sponsors. By finding our niche, we’ve streamlined every aspect of clinical trial marketing and recruitment to bring your site a high number of qualified participants so that you can focus on your next medical innovation.

Contact us here to learn more about what ImageBloom can offer to help enhance your clinical research recruitment efforts!