CLINICAL RESEARCH & MARKETING NEWS
Patient Recruitment Is Not a Line Item—It’s a Risk Mitigation Strategy
For decades, patient recruitment has been treated as a downstream task—something to “turn on” after sites are activated, contracts are signed, and timelines are already...
The Holiday Advantage: How Seasonal Advertising Drives Trial Enrollment
When most brands think about holiday advertising, they picture retail promotions, gift guides, and year-end sales. But for organizations recruiting participants for clinical trials, the...
AI in Patient Recruitment: What Technology Can and Can’t Solve
At ImageBloom, we’ve seen firsthand how technology is reshaping the clinical trial landscape. Artificial Intelligence (AI) holds enormous promise in patient recruitment, and we leverage...
The Double-Edged Sword of Direct-to-Consumer Pharmaceutical Advertising
If you’ve turned on the TV, scrolled through social media, or flipped through a magazine lately, chances are you’ve seen an ad for a prescription...
Conference Season in Clinical Research: How to Make the Most of Every Opportunity
Conference season is a cornerstone of the clinical research industry, bringing together researchers, site staff, sponsors, CROs, and solution providers in one place. They provide...
What Sponsors & CROs Should Ask Their Recruitment Vendors (But Often Don’t)
When it comes to clinical trial recruitment, success often hinges on the strength of your partnerships—especially with your recruitment vendors. Yet, many sponsors and CROs...