News - ImageBloom

Understanding Your Audience Is the Key to Social Media Success for Dermatologists

July 23, 2025

By Brandy Church, MBA Originally appeared in ASDS Currents Magazine (American Society for Dermatologic Surgery) Download PDF In today’s competitive aesthetic and medical dermatology landscape, a strong social media presence isn’t just a bonus — it’s a business imperative. Yet, many dermatologists find themselves posting content that doesn’t resonate, wondering why engagement is low or

Is Your Recruitment Strategy Costing You Time and Money?

July 22, 2025

By Brandy Church, CEO of ImageBloom, Inc. Patient recruitment has always been a high-stakes, high-cost challenge. Sponsors often pour significant resources into recruitment efforts, only to face delays, low enrollment rates, and underwhelming returns. After over a decade in the industry including years at the site level, I’ve seen firsthand how avoidable inefficiencies drain both

Facebook for Patient Recruitment

July 16, 2025

Recruiting patients for clinical trials has long been a complex and resource-intensive process. As digital marketing continues to evolve, Facebook has emerged as a powerful platform for reaching potential study participants on a large scale. With over 3 billion monthly active users worldwide, Facebook offers unmatched targeting capabilities—but it’s not without its limitations. From strict

Connecting the Dots: How Social Media, SEO, and Website Optimization Work Together to Grow Your Healthcare Practice

June 10, 2025

In today’s digital-first world, healthcare practices need more than just a website or a few social media posts to stand out. Patients are increasingly turning to the internet to research providers, compare services, and make informed decisions about their care. That means your online presence matters—a lot. But how do you make sure potential patients

Bloom In Focus: Get to Know the Faces of ImageBloom – Kim Miller

May 28, 2025

Can you introduce yourself and share a fun fact we might not know about you? Hi, I’m Kimberly from Texas. A fun fact you may not know about me is that my thoughts are in Spanish. If you weren’t in marketing, what career would you see yourself in? I would be a reporter for entertainment

Tips for Leveraging Social Media to Drive Meaningful Website Traffic

May 9, 2025

By Brandy Church, MBAOriginally appeared in ASDS Currents Magazine (American Society for Dermatologic Surgery) Download PDF Social media platforms aren’t just for posting family vacation photos or sharing reels. Utilizing social media can be a powerful and effective tool to increase brand awareness, foster patient trust and, most importantly, effectively convert website visitors into patients.

CLINICAL RESEARCH & MARKETING NEWS

Is Your Recruitment Strategy Costing You Time and Money?

Bloom In Focus: Get to Know the Faces of ImageBloom – Kim Miller

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