Tips for Leveraging Social Media toDrive Meaningful Website Traffic

Tips for Leveraging Social Media to Drive Meaningful Website Traffic

By Brandy Korman, MBAOriginally appeared in ASDS Currents Magazine (American Society for Dermatologic Surgery) Download PDF Social media platforms aren’t just for posting family vacation photos or sharing reels. Utilizing social media can be a powerful and effective tool to increase brand awareness, foster patient trust and, most importantly, effectively convert website visitors into patients. …

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Breaking barriers: Advancing minority representation in Clinical Trials during minority health month

Minority Health Month

Every April, we observe Minority Health Month—a time to raise awareness about the health disparities that disproportionately affect racial and ethnic minority populations. One of the most pressing issues contributing to these disparities is the underrepresentation of minorities in clinical trials. Diverse participation in research is not just a matter of equity—it’s a matter of …

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Women in Clinical Research

Celebrating Women’s History Month: Honoring Women in Healthcare and Marketing

March is Women’s History Month, a time to recognize women’s countless contributions across all industries, including healthcare and marketing. At ImageBloom, a woman-owned patient recruitment and full-service marketing agency, we take immense pride in connecting patients with life-changing clinical trials and healthcare options while championing women’s strength, innovation, and leadership in our field. The Power …

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The Power of Social Media for Dermatology Practices

The Power of Social Media for Dermatology Practices: What You Should Know

By Brandy Korman, MBA – Originally appeared in ASDS Currents Magazine VOL. 2025 ISSUE 1 In today’s digital landscape, having a social media presence is essential. With most patients searching online for services and recommendations related to their health, your practice’s social media can serve as a powerful tool to build trust, educate patients and …

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Patient Retention: 5 Ways to Foster Long-Term Patient Engagement

Patient Retention: 5 Ways to Foster Long-Term Patient Engagement

Patient recruitment often takes center stage when discussing clinical trials. But what happens after a patient enrolls? Keeping participants motivated and committed throughout the trial – patient retention – is equally crucial. High dropout rates can significantly impact study results and overall success. In 2025, with technology at our fingertips and a deeper understanding of patient needs, we can …

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Boost Enrollment: Best Practices for Connecting with Potential Clinical Trial Participants

Unlocking Effective Patient Recruitment: Your Guide to Lead Follow-Up

Imagine this: a potential participant shows interest in your clinical trial. But then…crickets. Days turn into weeks, and that valuable lead slips away. Sound familiar? In the competitive world of clinical research, prompt lead follow-up is no longer a “nice-to-have”—it’s a necessity. The good news? Connecting with potential participants and boosting your patient enrollment numbers …

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