Ryan Speer 
By Brandy Church, MBA Originally appeared in ASDS Currents Magazine (American Society for Dermatologic Surgery) Download PDF In today’s competitive aesthetic and medical dermatology landscape, a strong social media presence isn’t just a bonus — it’s a business imperative. Yet, many dermatologists find themselves posting content that doesn’t resonate, wondering why engagement is low or …
By Brandy Church, CEO of ImageBloom, Inc. Patient recruitment has always been a high-stakes, high-cost challenge. Sponsors often pour significant resources into recruitment efforts, only to face delays, low enrollment rates, and underwhelming returns. After over a decade in the industry including years at the site level, I’ve seen firsthand how avoidable inefficiencies drain both …
Recruiting patients for clinical trials has long been a complex and resource-intensive process. As digital marketing continues to evolve, Facebook has emerged as a powerful platform for reaching potential study participants on a large scale. With over 3 billion monthly active users worldwide, Facebook offers unmatched targeting capabilities—but it’s not without its limitations. From strict …
In today’s digital-first world, healthcare practices need more than just a website or a few social media posts to stand out. Patients are increasingly turning to the internet to research providers, compare services, and make informed decisions about their care. That means your online presence matters—a lot. But how do you make sure potential patients …
Can you introduce yourself and share a fun fact we might not know about you? Hi, I’m Kimberly from Texas. A fun fact you may not know about me is that my thoughts are in Spanish. If you weren’t in marketing, what career would you see yourself in? I would be a reporter for entertainment …
By Brandy Church, MBAOriginally appeared in ASDS Currents Magazine (American Society for Dermatologic Surgery) Download PDF Social media platforms aren’t just for posting family vacation photos or sharing reels. Utilizing social media can be a powerful and effective tool to increase brand awareness, foster patient trust and, most importantly, effectively convert website visitors into patients. …
Every April, we observe Minority Health Month—a time to raise awareness about the health disparities that disproportionately affect racial and ethnic minority populations. One of the most pressing issues contributing to these disparities is the underrepresentation of minorities in clinical trials. Diverse participation in research is not just a matter of equity—it’s a matter of …
Your website is often the first impression potential patients, clients, or customers have of your business. A strong online presence means that your organization stands out among your competitors, driving meaningful traffic and company growth. Why Your Website Matters Your website is more than just a digital brochure—it’s a dynamic tool that informs, engages, and …
March is Women’s History Month, a time to recognize women’s countless contributions across all industries, including healthcare and marketing. At ImageBloom, a woman-owned patient recruitment and full-service marketing agency, we take immense pride in connecting patients with life-changing clinical trials and healthcare options while championing women’s strength, innovation, and leadership in our field. The Power …
1. Can you introduce yourself and share a fun fact we might not know about you? My name is Kelly! I grew up in New York and moved to Florida in 2018. Something you might not know about me is that I am allergic to lions (really) 2. If there was a zombie apocalypse, how …
