Ryan Speer 
At ImageBloom, we’ve seen firsthand how technology is reshaping the clinical trial landscape. Artificial Intelligence (AI) holds enormous promise in patient recruitment, and we leverage it every day to improve efficiency, precision, and scale. But while AI can accelerate parts of the recruitment journey, it can’t replace the human expertise, empathy, and creativity that drive …
If you’ve turned on the TV, scrolled through social media, or flipped through a magazine lately, chances are you’ve seen an ad for a prescription drug. Hello Serena Williams and the latest GLP—1 controversy. This type of promotion—known as direct-to-consumer (DTC) pharmaceutical advertising—is designed to raise awareness, shape perceptions, and encourage patients to ask their …
Conference season is a cornerstone of the clinical research industry, bringing together researchers, site staff, sponsors, CROs, and solution providers in one place. They provide a rare opportunity to exchange knowledge, discover new technologies, and build partnerships that advance clinical trials. At ImageBloom, Inc., we know that conference season is more than just a calendar …
When it comes to clinical trial recruitment, success often hinges on the strength of your partnerships—especially with your recruitment vendors. Yet, many sponsors and CROs overlook critical questions that could make or break their enrollment timelines and overall trial success. If you’re vetting a recruitment partner—or already working with one—here are some key questions you …
By Brandy Church, MBA Originally appeared in ASDS Currents Magazine (American Society for Dermatologic Surgery) Download PDF In today’s competitive aesthetic and medical dermatology landscape, a strong social media presence isn’t just a bonus — it’s a business imperative. Yet, many dermatologists find themselves posting content that doesn’t resonate, wondering why engagement is low or …
By Brandy Church, CEO of ImageBloom, Inc. Patient recruitment has always been a high-stakes, high-cost challenge. Sponsors often pour significant resources into recruitment efforts, only to face delays, low enrollment rates, and underwhelming returns. After over a decade in the industry including years at the site level, I’ve seen firsthand how avoidable inefficiencies drain both …
Recruiting patients for clinical trials has long been a complex and resource-intensive process. As digital marketing continues to evolve, Facebook has emerged as a powerful platform for reaching potential study participants on a large scale. With over 3 billion monthly active users worldwide, Facebook offers unmatched targeting capabilities—but it’s not without its limitations. From strict …
In today’s digital-first world, healthcare practices need more than just a website or a few social media posts to stand out. Patients are increasingly turning to the internet to research providers, compare services, and make informed decisions about their care. That means your online presence matters—a lot. But how do you make sure potential patients …
Can you introduce yourself and share a fun fact we might not know about you? Hi, I’m Kimberly from Texas. A fun fact you may not know about me is that my thoughts are in Spanish. If you weren’t in marketing, what career would you see yourself in? I would be a reporter for entertainment …
By Brandy Church, MBAOriginally appeared in ASDS Currents Magazine (American Society for Dermatologic Surgery) Download PDF Social media platforms aren’t just for posting family vacation photos or sharing reels. Utilizing social media can be a powerful and effective tool to increase brand awareness, foster patient trust and, most importantly, effectively convert website visitors into patients. …
