AI in patient recruitment: Cutting through the hype

AI in Patient Recruitment: What Technology Can and Can’t Solve

At ImageBloom, we’ve seen firsthand how technology is reshaping the clinical trial landscape. Artificial Intelligence (AI) holds enormous promise in patient recruitment, and we leverage it every day to improve efficiency, precision, and scale. But while AI can accelerate parts of the recruitment journey, it can’t replace the human expertise, empathy, and creativity that drive …

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The Double-Edged Sword of Direct-to-Consumer Pharmaceutical Advertising

The Double-Edged Sword of Direct-to-Consumer Pharmaceutical Advertising

If you’ve turned on the TV, scrolled through social media, or flipped through a magazine lately, chances are you’ve seen an ad for a prescription drug. Hello Serena Williams and the latest GLP—1 controversy. This type of promotion—known as direct-to-consumer (DTC) pharmaceutical advertising—is designed to raise awareness, shape perceptions, and encourage patients to ask their …

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What Sponsors & CROs Should Ask Their Recruitment Vendors (But Often Don’t)

What Sponsors & CROs Should Ask Their Recruitment Vendors (But Often Don’t)

When it comes to clinical trial recruitment, success often hinges on the strength of your partnerships—especially with your recruitment vendors. Yet, many sponsors and CROs overlook critical questions that could make or break their enrollment timelines and overall trial success. If you’re vetting a recruitment partner—or already working with one—here are some key questions you …

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Is Your Recruitment Strategy Costing You Time and Money?

Is Your Recruitment Strategy Costing You Time and Money?

By Brandy Church, CEO of ImageBloom, Inc. Patient recruitment has always been a high-stakes, high-cost challenge. Sponsors often pour significant resources into recruitment efforts, only to face delays, low enrollment rates, and underwhelming returns. After over a decade in the industry including years at the site level, I’ve seen firsthand how avoidable inefficiencies drain both …

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Facebook for Patient Recruitment

Facebook for Patient Recruitment

Recruiting patients for clinical trials has long been a complex and resource-intensive process. As digital marketing continues to evolve, Facebook has emerged as a powerful platform for reaching potential study participants on a large scale. With over 3 billion monthly active users worldwide, Facebook offers unmatched targeting capabilities—but it’s not without its limitations. From strict …

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Breaking barriers: Advancing minority representation in Clinical Trials during minority health month

Minority Health Month

Every April, we observe Minority Health Month—a time to raise awareness about the health disparities that disproportionately affect racial and ethnic minority populations. One of the most pressing issues contributing to these disparities is the underrepresentation of minorities in clinical trials. Diverse participation in research is not just a matter of equity—it’s a matter of …

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Boost Enrollment: Best Practices for Connecting with Potential Clinical Trial Participants

Unlocking Effective Patient Recruitment: Your Guide to Lead Follow-Up

Imagine this: a potential participant shows interest in your clinical trial. But then…crickets. Days turn into weeks, and that valuable lead slips away. Sound familiar? In the competitive world of clinical research, prompt lead follow-up is no longer a “nice-to-have”—it’s a necessity. The good news? Connecting with potential participants and boosting your patient enrollment numbers …

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A website tailored to your brand

Elevate Your Online Presence with ImageBloom’s Website Services

Your website is often the first interaction users have with your brand. A well-designed, user-friendly website can make a lasting impression, while an outdated or difficult-to-navigate site could be turning people away. Utilizing an agency that specializes in creating and editing websites tailored to your unique audience and brand, will help you stand out in …

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ImageBloom, Inc. Launches the Patient Recruitment Marketplace: The First of its Kind Platform to Streamline Patient Recruitment for Clinical Research Sites

ImageBloom, Inc. Launches the Patient Recruitment Marketplace: The First of its Kind Platform to Streamline Patient Recruitment for Clinical Research Sites

Indianapolis, IN – ImageBloom, Inc. a leader in clinical trial support solutions, is excited to announce the launch of the Patient Recruitment Marketplace, the first-of-its-kind platform designed to revolutionize patient recruitment for clinical research sites. The Patient Recruitment Marketplace empowers research teams to quickly and easily access a comprehensive library of ready-to-use marketing materials that …

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