Diversity in Trial Recruitment: Targeting Diverse Populations

[by: Carissa McCall, BS] In today’s world, we are surrounded by the need for diversity in all settings. One place where diversity should not be overlooked is in clinical trials. The reality is that medical conditions don’t discriminate. Medical diseases and conditions may affect all people differently, but they still can affect anyone. For this …

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Marketing Strategies You Need to Draft This Fall

[by: Carissa McCall] Perfecting your marketing strategy is a lot like drafting a perfect fantasy football team. You need a strong quarterback, quick wide receiver and good defense just as much as you need digital ads, social media, email marketing and blogs. Here are some strategies you need on your team to help you win …

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4 Jolly Tips for Effective Holiday Marketing

[by: Evelyn Ekundare] The holidays are the most wonderful time of the year….unless you’re caught in a marketing war. Each year the period between Thanksgiving and Christmas is the greatest opportunity for businesses and brands to connect with their consumers. However, it is also extremely competitive, and I don’t mean fighting over who could make …

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IRB Review: An important part of the clinical trial process

IRB approvals. Although most of us dread the process of submission, edits, resubmission and waiting for approval, IRB review is a very important step in the clinical trial process. An IRB, or Institutional Review Board, is meant to protect the rights and welfare of human research participants by ensuring that recruitment materials (among other things) …

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“The Best Place to Hide a Dead Body is Page Two of Google”

[by: Brandy Haslam, MBA] 93% of all buying decisions start with an online search.  Where is your website showing up? There is a quote I read a few years back that if you ever want to hide a dead body, the best place is on page two of a Google search. I’m not sure about you, but …

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Recruitment 101 with Laurie Briones

Recruitment calls are a piece of cake… said no one ever. Getting a hold of subjects can be tricky because everyone has different schedules and preferred ways to be contacted. We’ve asked IB-Recruit manager, Laurie Briones, for some insight on best practices as well as challenges she’s faced while calling potential patients. Here’s what she …

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Holiday Marketing: Go, Go, Go.

[by: Amanda Midence] The holidays are amazing! Filled with great food, family reunions and all the shopping you’ve been putting off. Your inbox is jam-packed with emails, coupons, promotions and holiday greeting cards. It’s safe to say that your patients’ inbox looks the same. Your site’s budget is competing with million-dollar campaigns, and you might be …

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Ho Ho Holiday No-Shows: Tips to decrease missed appointments

[by: Amanda Midence] Decorations are up, and the holiday spirit is in the air! You have the next month jammed packed with family gatherings, dinners, and shopping and so do your patients. No-shows are already a concern at most sites and during the holidays, it can sometimes become a common occurrence as patients are traveling, …

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