When it comes to advertising your research study online, it can be difficult to know where to start. There are common questions that arise around how to get your study in front of the right people, how to go about making it interesting, what platforms are best to use for marketing, etc. It can become …
[by: Carissa McCall, BS] In today’s world, we are surrounded by the need for diversity in all settings. One place where diversity should not be overlooked is in clinical trials. The reality is that medical conditions don’t discriminate. Medical diseases and conditions may affect all people differently, but they still can affect anyone. For this …
IRB approvals. Although most of us dread the process of submission, edits, resubmission and waiting for approval, IRB review is a very important step in the clinical trial process. An IRB, or Institutional Review Board, is meant to protect the rights and welfare of human research participants by ensuring that recruitment materials (among other things) …
[by: Brandy Haslam, MBA] 93% of all buying decisions start with an online search. Where is your website showing up? There is a quote I read a few years back that if you ever want to hide a dead body, the best place is on page two of a Google search. I’m not sure about you, but …
Recruitment calls are a piece of cake… said no one ever. Getting a hold of subjects can be tricky because everyone has different schedules and preferred ways to be contacted. We’ve asked IB-Recruit manager, Laurie Briones, for some insight on best practices as well as challenges she’s faced while calling potential patients. Here’s what she …
[by: Amanda Midence] The holidays are amazing! Filled with great food, family reunions and all the shopping you’ve been putting off. Your inbox is jam-packed with emails, coupons, promotions and holiday greeting cards. It’s safe to say that your patients’ inbox looks the same. Your site’s budget is competing with million-dollar campaigns, and you might be …
[by: Amanda Midence] Decorations are up, and the holiday spirit is in the air! You have the next month jammed packed with family gatherings, dinners, and shopping and so do your patients. No-shows are already a concern at most sites and during the holidays, it can sometimes become a common occurrence as patients are traveling, …
By: Amanda Midence — To social media or not to social media, that is the question. Most of you have probably considered at one time or another to adopt social networks either in your personal life or business. For instance, while you are reading this blog, you might receive a Facebook notification and will feel …
By: Brandy Haslam, MBA – Marketing is like building a long-term relationship. It doesn’t happen overnight and takes time, nurturing and lots of attention. If you’re marketing to your prospective clients only one single time and then calling it quits, you’re not building relationships or thinking about the long-term. You have to get to know your …
