AI in patient recruitment: Cutting through the hype

AI in Patient Recruitment: What Technology Can and Can’t Solve

At ImageBloom, we’ve seen firsthand how technology is reshaping the clinical trial landscape. Artificial Intelligence (AI) holds enormous promise in patient recruitment, and we leverage it every day to improve efficiency, precision, and scale. But while AI can accelerate parts of the recruitment journey, it can’t replace the human expertise, empathy, and creativity that drive …

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The Double-Edged Sword of Direct-to-Consumer Pharmaceutical Advertising

The Double-Edged Sword of Direct-to-Consumer Pharmaceutical Advertising

If you’ve turned on the TV, scrolled through social media, or flipped through a magazine lately, chances are you’ve seen an ad for a prescription drug. Hello Serena Williams and the latest GLP—1 controversy. This type of promotion—known as direct-to-consumer (DTC) pharmaceutical advertising—is designed to raise awareness, shape perceptions, and encourage patients to ask their …

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Conference Season in Clinical Research: How to Make the Most of Every Opportunity

Conference Season in Clinical Research: How to Make the Most of Every Opportunity

Conference season is a cornerstone of the clinical research industry, bringing together researchers, site staff, sponsors, CROs, and solution providers in one place. They provide a rare opportunity to exchange knowledge, discover new technologies, and build partnerships that advance clinical trials. At ImageBloom, Inc., we know that conference season is more than just a calendar …

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What Sponsors & CROs Should Ask Their Recruitment Vendors (But Often Don’t)

What Sponsors & CROs Should Ask Their Recruitment Vendors (But Often Don’t)

When it comes to clinical trial recruitment, success often hinges on the strength of your partnerships—especially with your recruitment vendors. Yet, many sponsors and CROs overlook critical questions that could make or break their enrollment timelines and overall trial success. If you’re vetting a recruitment partner—or already working with one—here are some key questions you …

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Is Your Recruitment Strategy Costing You Time and Money?

Is Your Recruitment Strategy Costing You Time and Money?

By Brandy Church, CEO of ImageBloom, Inc. Patient recruitment has always been a high-stakes, high-cost challenge. Sponsors often pour significant resources into recruitment efforts, only to face delays, low enrollment rates, and underwhelming returns. After over a decade in the industry including years at the site level, I’ve seen firsthand how avoidable inefficiencies drain both …

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Breaking barriers: Advancing minority representation in Clinical Trials during minority health month

Minority Health Month

Every April, we observe Minority Health Month—a time to raise awareness about the health disparities that disproportionately affect racial and ethnic minority populations. One of the most pressing issues contributing to these disparities is the underrepresentation of minorities in clinical trials. Diverse participation in research is not just a matter of equity—it’s a matter of …

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Boost Enrollment: Best Practices for Connecting with Potential Clinical Trial Participants

Unlocking Effective Patient Recruitment: Your Guide to Lead Follow-Up

Imagine this: a potential participant shows interest in your clinical trial. But then…crickets. Days turn into weeks, and that valuable lead slips away. Sound familiar? In the competitive world of clinical research, prompt lead follow-up is no longer a “nice-to-have”—it’s a necessity. The good news? Connecting with potential participants and boosting your patient enrollment numbers …

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ImageBloom, Inc. Launches the Patient Recruitment Marketplace: The First of its Kind Platform to Streamline Patient Recruitment for Clinical Research Sites

ImageBloom, Inc. Launches the Patient Recruitment Marketplace: The First of its Kind Platform to Streamline Patient Recruitment for Clinical Research Sites

Indianapolis, IN – ImageBloom, Inc. a leader in clinical trial support solutions, is excited to announce the launch of the Patient Recruitment Marketplace, the first-of-its-kind platform designed to revolutionize patient recruitment for clinical research sites. The Patient Recruitment Marketplace empowers research teams to quickly and easily access a comprehensive library of ready-to-use marketing materials that …

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Utilizing Clinical Trial Budgets: The Key to Success Lies in Reaching New Participants

Utilizing Clinical Trial Budgets: The Key to Success Lies in Reaching New Participants

Clinical research sites play a crucial role in advancing medical science and improving patient outcomes. However, a sites success is heavily reliant on the recruitment and retention of qualified participants for clinical trials. Read on as we explore the importance of utilizing your clinical trial budgets to tap into new participants, increase your patient database, …

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ImageBloom Announces Exciting New Partnership with Clinitiative Health Research

ImageBloom Announces Exciting New Partnership with Clinitiative Health Research

Indianapolis, IN – September 12th, 2023 – ImageBloom, a leading provider of healthcare and clinical research marketing solutions, is thrilled to announce its strategic partnership with Clinitiative Health Research, a renowned leader in clinical research innovation. This collaboration marks a significant milestone in both organizations’ missions to advance patient-centric healthcare and empower researchers with innovative …

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