The Holiday Advantage: How Seasonal Advertising Drives Trial Enrollment

The Holiday Advantage: How Seasonal Advertising Drives Trial Enrollment

When most brands think about holiday advertising, they picture retail promotions, gift guides, and year-end sales. But for organizations recruiting participants for clinical trials, the holiday season represents a unique and often underutilized opportunity to connect with potential participants in meaningful ways. Far from being “too busy,” the holidays can be one of the most …

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Best Practices for Patient Recruitment During the Holidays

Best Practices for Patient Recruitment Advertising During the Holidays

The holiday season is a unique time for patient recruitment. While people are more engaged in personal matters, vacations, and family gatherings, it’s also a time when many are reflecting on their health, making resolutions for the new year, and seeking opportunities to improve their well-being. For sponsors and research sites, this creates both challenges …

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