Catchy business cards, a good-looking logo. These things are important to have, but are they enough to brand your organization and build relationships with potential patients? Probably not.
Many organizations are under the assumption that branding is only beneficial for large corporations, when in reality smaller organizations are those who need it most. So, what does it mean to build a brand and why is it important? Read on to find out more.
What is Branding?
We can all identify brands by their logos. Nike, Amazon, Facebook, McDonald’s, Uber…the list goes on. But branding is more than a logo; it’s who you are and what your current and future patients can expect from your organization. It’s what sets you apart from your competition and keeps people coming back even though there are other options. Branding grows your business and keeps current patients loyal. It’s your logo, business cards, social media presence, website, your services or products, your voice and mission, and yes, even the people you hire.
Pssst. Click here for the do’s and don’ts of managing a brand.
Here are 5 Reasons Why Branding is Important
Branding Builds Credibility
Even if you’re an expert in your field, if you’re not trusted by potential patients, not many people will listen to you. Branding helps you build credibility by positioning you and your organization as reliable, trusted experts.
It Creates Customer Loyalty
People are drawn to brands that share similar values with them. Think of Apple users as an example. People who love Apple, love Apple. Not necessarily because their products are any better than the competition, but they love Apple because of what it stands for. Who Apple is. Its Brand. Loyalty to a brand can last an entire lifetime.
Branding Improves Recognition
While a logo is not enough to build a brand, it is an important aspect of branding. A well-thought-out logo that relates to your target audience can be the first step in building a recognizable brand.
Check out this YouTube video and try to guess these logos!
With Branding, Your Organization Stands Out
If you’re a research site or a doctor’s office, you may have noticed that your patients have a lot of options! A solid brand helps you stand out among the competition, which brings new patients and keeps old ones coming back to you.
Branding Generates Revenue
Through branding, your organization can generate new revenue and higher profits. First impressions, your organizations vibe and the feeling people get from experiencing your services makes them more likely to tell others.
A well-thought-out branding strategy is imperative for all organizations. It’s not always easy though especially for small organizations that may lack resources. Enter ImageBloom. Our experienced marketing and design team have years of experience helping organizations build successful brand strategies. Find out more about our services and how we can help today. Call (866) 937-2566 or visit imagebloom.com.