Kelsey Portugal 
How years spent working directly with patients shaped my perspective on the decisions, emotions, and experiences behind clinical research participation. Before I worked in clinical research marketing, I spent several years working in dermatology and plastic surgery. At the time, I didn’t know just how much those experiences would shape the way I approach patient …
Why More Data Hasn’t Made Marketing Feel More Personal By Brandy Church, Founder & CEO, ImageBloom Somewhere along the way, we (us marketers) convinced ourselves that knowing a lot about someone was the same thing as being relevant to them. I’ve spent my whole career in healthcare marketing, a corner of the industry where that …
Clinical research is the backbone of medical progress, yet one of its most persistent challenges is patient recruitment. Traditional methods—such as flyers, physician referrals, and newspaper ads—can be slow, costly, and limited in reach. Fortunately, the digital era has ushered in new opportunities, transforming how clinical trials attract and engage participants. Digital marketing is not …
The holiday season is a unique time for patient recruitment. While people are more engaged in personal matters, vacations, and family gatherings, it’s also a time when many are reflecting on their health, making resolutions for the new year, and seeking opportunities to improve their well-being. For sponsors and research sites, this creates both challenges …
Every year, on May 20th, the medical community celebrates Clinical Trials Day. Since 2014, ACRP has organized and promoted Clinical Trials Day. This year’s campaign theme is ‘The Trailblazers Among Us.’ In clinical trial research, pursuing knowledge is critical to future medical advancements, and a commitment to supporting patient well-being. This is the work of …
In the dynamic landscape of healthcare and clinical research, an effective marketing strategy is crucial. For organizations in clinical research, partnering with a marketing agency specializing in this niche can be a game-changer as the complexities of the industry can be challenging. In this blog, we’ll explore the benefits of choosing an agency that prioritizes …
In today’s digital age, having an online presence is vital for businesses. But merely having a website is not enough; you need to ensure that it’s discoverable by your target audience. This is where Search Engine Optimization (SEO) comes into play. SEO is a powerful tool that can help your business improve its online visibility, …