In today’s digital-first world, healthcare practices need more than just a website or a few social media posts to stand out. Patients are increasingly turning to the internet to research providers, compare services, and make informed decisions about their care. That means your online presence matters—a lot. But how do you make sure potential patients
1. Can you introduce yourself and share a fun fact we might not know about you? Hi, I’m Kimberly from Texas. A fun fact you may not know about me is that my thoughts are in Spanish. 2. If you weren’t in marketing, what career would you see yourself in? I would be a reporter
By Brandy Korman, MBAOriginally appeared in ASDS Currents Magazine (American Society for Dermatologic Surgery) Download PDF Social media platforms aren’t just for posting family vacation photos or sharing reels. Utilizing social media can be a powerful and effective tool to increase brand awareness, foster patient trust and, most importantly, effectively convert website visitors into patients.
Clinical research is the backbone of medical progress, yet one of its most persistent challenges is patient recruitment. Traditional methods—such as flyers, physician referrals, and newspaper ads—can be slow, costly, and limited in reach. Fortunately, the digital era has ushered in new opportunities, transforming how clinical trials attract and engage participants. Digital marketing is not
Every April, we observe Minority Health Month—a time to raise awareness about the health disparities that disproportionately affect racial and ethnic minority populations. One of the most pressing issues contributing to these disparities is the underrepresentation of minorities in clinical trials. Diverse participation in research is not just a matter of equity—it’s a matter of
Your website is often the first impression potential patients, clients, or customers have of your business. A strong online presence means that your organization stands out among your competitors, driving meaningful traffic and company growth. Why Your Website Matters Your website is more than just a digital brochure—it’s a dynamic tool that informs, engages, and
