At ImageBloom, we know how crucial patient recruitment is for the success of any clinical trial. It can be a challenging process, but we’re here to make it easier, faster, and more efficient. By handling everything from ad creation and sponsor and IRB submissions, to ad placement and campaign tracking, we ensure you can focus on other critical study components.
In this blog we break down how our process works—from the moment we receive a signed proposal to successful patient enrollment.
Step 1: Signed Proposal and Protocol
Once we receive a signed proposal and study protocol, we dive deep into the study details, ensuring we understand the indication, target patient population, inclusion and exclusion criteria, study timelines, and patient recruitment goals. This information is critical as it informs every aspect of our patient recruitment strategy.
Step 2: Creation of Recruitment Materials
Our next step is creating effective and relevant study recruitment materials to engage potential study participants. These study materials include everything from digital ads, flyers, social media graphics, and even educational videos—whatever it takes to reach the appropriate target audience. Our experienced in-house design team ensures that all messaging is clear, compliant, and compelling, emphasizing the benefits of study participation while respecting the sensitive nature of clinical trials.
Step 3: Sponsor/IRB Approval
Before study materials can go live, they must be approved by the sponsor and Institutional Review Board (IRB). We manage this process carefully, working with both parties to ensure the accuracy and compliance of patient-facing materials. We aim to obtain approval as quickly as possible so that patient recruitment efforts can begin without delay.
Step 4: Launching Campaigns
Once we’ve secured approval, the patient recruitment process begins. Our marketing experts launch tailored campaigns to attract, engage, and recruit potential participants. We use a combination of digital and traditional marketing strategies, including, but not limited to:
- Targeted Online Ads: We create targeted ads across platforms like Facebook, Google, Instagram, Tiktok, Reddit, and more to reach potential study participants
- Social Media Outreach: We use engaging posts and sponsored content on social media networks to raise awareness about your study and the importance of clinical research.
- Email Campaigns: We build and send tailored email campaigns to the targeted audiences, promoting the study and directing people to an informative landing page and pre-screening form.
- Local Advertising: For more community-based studies, we also utilize local media outlets like radio, newspapers, TV, and billboards.
These are just a few of the many different marketing channels we may utilize to advertise clinical trial opportunities. Each campaign is optimized and adjusted in real time to maximize reach and engagement, ensuring we attract the right audience at the right time.
Step 5: Tracking & Campaign Monitoring
As soon as the campaigns are live, our team begins to monitor and track responses, ensuring a smooth process from start to finish. We use advanced tracking tools to measure the effectiveness of each campaign, optimizing them as needed to ensure we’re meeting or exceeding patient recruitment goals.
When potential participants express interest, we gather some basic information through the ad, which leads them to pre-screening to ensure they meet the study criteria before passing their information on to the clinical site. Our goal is to deliver qualified, engaged participants ready to join your clinical trial.
Partnering for Success
We take pride in working closely with our clients, ensuring that every step of the patient recruitment process is handled with care and expertise. From thorough protocol review and creating custom ad materials, to enrolling the last patient, we’re here to support your study’s success every step of the way.
When you partner with ImageBloom, you get a team that understands the challenges of patient recruitment and knows how to successfully overcome them. Ready to get started? Contact us today to see how ImageBloom can improve your patient recruitment strategy.
