In recent years, especially following the impact of COVID-19, the healthcare landscape has dramatically shifted in a big way. From how healthcare professionals communicate with patients to how they conduct research, the healthcare world has entered a new era. This is most noticeable in how healthcare professionals conduct research; decentralized clinical trials are a prime …
There’s no doubt that clinical research is a necessity for medical advancement. The medications and devices produced by these research efforts every year are proof at how crucial they are. However, recruiting for clinical research remains challenging for research organizations trying to remain pioneers in the industry. Organizations face difficulty in identifying reliable clinical research …
When it comes to advertising your research study online, it can be difficult to know where to start. There are common questions that arise around how to get your study in front of the right people, how to go about making it interesting, what platforms are best to use for marketing, etc. It can become …
The coolest thing about marketing is that it gives businesses the opportunity to bring their visions to life. However, it’s important to keep in mind that how you market that vision will make all the difference in how your audience receives it. As consumers continue to shift online, your marketing efforts will need to evolve …
One of the most frequently asked questions we receive this time of year is “should we be advertising during the holidays?” Because of the vast amount of advertising and noise that occurs during this season, it’s easy to think that your marketing efforts may go unnoticed. However, with more people on their devices during the …
It’s time for this months Staff Spotlight! Drum roll please… Meet Laurie Briones, our call center project manager extraordinaire! Laurie is a rock star and if you ever take advantage of our IB-Recruit services, you’ll know why. To get to know her better, we’ve asked her some fun, quirky questions that we think you’ll like! …
[by: Brandy Haslam, MBA] Coming from the site level and working in recruitment, I can still remember my disappointment when a sponsor would say they are using a central campaign. Most of the time, the materials we would receive didn’t include crucial pieces of marketing. Excuse me, where are the Facebook and other digital ads? …
[by: Amanda Midence] Study recruitment is a challenge, especially when you have a site to run! You chose to hire an ad agency to bring you the leads, but the results are not what you expected, and the investment was huge. Why? Some or even most of the recruitment ad agencies out there are limited …
by: Brandy Haslam, MBA Halloween is a time for haunted houses, ghost and goblins, scary stories and terrifying clown movies. We love scaring ourselves. That exhilarating feeling we get from the best haunted houses and scariest movies is something we don’t often get the rest of the year. I personally love haunted houses and make …
