3 ways to build a strong recruitment database. Read all about it in our latest blog.

3 Ways to Build a Strong Recruitment Database

Building a strong patient recruitment database is like having a strong foundation for a house – it lays the groundwork for everything to come. Your database is a critical component of reaching your enrollment goals, but many sites aren’t building or utilizing their database to its full potential. So what can you do to improve …

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5 Hottest Marketing Trends of 2023

Hottest Marketing Trends to Look Out For in 2023

The coolest thing about marketing is that it gives businesses the opportunity to bring their visions to life. However, it’s important to keep in mind that how you market that vision will make all the difference in how your audience receives it. As consumers continue to shift online, your marketing efforts will need to evolve …

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Should I advertise during the holidays?

3 Things to Consider When Advertising During the Holidays

One of the most frequently asked questions we receive this time of year is “should we be advertising during the holidays?” Because of the vast amount of advertising and noise that occurs during this season, it’s easy to think that your marketing efforts may go unnoticed. However, with more people on their devices during the …

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Don’t Sleep on Your Email Marketing

Email is the perfect platform to use when alerting your audience of things such as promotions, important reminders, deals and other relevant topics. It’s also a great way to keep your audience in the know when it comes to changes and growth in your company. But email marketing goes much deeper and provides benefits beyond …

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Election 2020: What it has Taught us about Marketing

There is no debate that 2020 has been a trying time for every individual in the United States. From the coronavirus and wildfires to murder hornets and everything in between, the country has experienced it all. But most importantly, we cannot forget the cherry on top of 2020 – the 2020 election campaign. While there …

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Diversity in Trial Recruitment: Targeting Diverse Populations

[by: Carissa McCall, BS] In today’s world, we are surrounded by the need for diversity in all settings. One place where diversity should not be overlooked is in clinical trials. The reality is that medical conditions don’t discriminate. Medical diseases and conditions may affect all people differently, but they still can affect anyone. For this …

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How to Make the Most Out of Your Conference Participation

[by: Laurie Briones] Attending a conference brings so many great opportunities to connect with other individuals in the field you represent. Conferences pave the way to learn different perspectives, form new relationships, and expand your knowledge. By attending a conference, you also gain a larger audience to present your work. The rapidly shifting dynamic in …

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“The Best Place to Hide a Dead Body is Page Two of Google”

[by: Brandy Haslam, MBA] 93% of all buying decisions start with an online search.  Where is your website showing up? There is a quote I read a few years back that if you ever want to hide a dead body, the best place is on page two of a Google search. I’m not sure about you, but …

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Kiss Cold Leads Goodbye.

[by: Amanda Midence] Study recruitment is a challenge, especially when you have a site to run! You chose to hire an ad agency to bring you the leads, but the results are not what you expected, and the investment was huge. Why? Some or even most of the recruitment ad agencies out there are limited …

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