The coolest thing about marketing is that it gives businesses the opportunity to bring their visions to life. However, it’s important to keep in mind that how you market that vision will make all the difference in how your audience receives it. As consumers continue to shift online, your marketing efforts will need to evolve to remain relevant. Here’s a look at some of the hottest marketing trends to keep on your radar in 2023:
1. Video (Short Form)
No surprise here! Video will remain one of the top marketing tactics to capturing and keeping audience’s attention. Not to mention, video also adds a layer of personability and relatability to a brand.
If you have yet to hop on the TikTok or Instagram Reels wagon, this is your sign to start. These bite-sized videos are easy for your audience to digest and refer to later, if needed.
2. Short Messaging
Fewer and fewer people are willing to read long form articles to get their information. Instead, they want to read something that’s quick and to the point. Social media posts should be short, informative, and lacking fluff and blog posts are best kept between 300-600 words in length.
3. SEO for Search Traffic
Although SEO has been around for quite a while, it is now gaining steam in modern digital marketing. SEO helps to ensure that your online content is discoverable and nowadays is also aiding with overall search optimization opportunities.
4. Customer Experience
In any field, customers are looking for tailored and personalized experiences. Their buying journey is no longer just about the product. This is important, because in today’s world, a great customer experience is something that customers love to share online through video and/or written review, which is a wonderful thing!
While new and shiny marketing trends are great, creating strong foundations is the best place to start. We would highly suggest that you start the new year by making sure that your website, email, digital ads, and social media platforms are dialed in first before trying to add the bells and whistles.
Interested in how you can best integrate these trends into your 2023 marketing strategy? ImageBloom has got you covered! Book a discovery call with us today by calling (866) YES-BLOOM or by visiting our website and filling out the contact form.