Email is the perfect platform to use when alerting your audience of things such as promotions, important reminders, deals and other relevant topics. It’s also a great way to keep your audience in the know when it comes to changes and growth in your company. But email marketing goes much deeper and provides benefits beyond the obvious. So don’t sleep on your email marketing; Keep reading to learn more.
Email Can Build a Deeper Sense of Community:
This is a big one. One of the top concerns we hear from clients is being afraid to exceed sending more than one maybe two emails a month because they don’t want to seem salesy. This concern is completely valid, but it’s also stemming from a lacking email marketing strategy. Your email marketing should be set up in a way that focuses on nurturing your audience over selling to them. Why? Because this way you are building a relationship with your email audience first and foremost. The goal is to provide them with value and to create a positive experience in relation to your brand. This way, when it does come time to sell, they aren’t automatically skipping past your email because they associate your brand with always wanting something from them.
Which brings us back to the point of how many emails you should be sending. In general, more frequent emails are better to build a relationship with your audience. Which means it all comes back to content. Focus more on providing value content through sharing tips, wins, testimonials, gathering input, etc. Leave the selling for when it’s necessary and part of a natural sequence.
You Can Personalize Your Content and Segment Your Email Lists:
It is suggested that as people sign up to be a part of your email list, they filter into one big audience. This is your core audience where all your contacts are housed. From there, the idea is to send a special offer to the entire list. Whoever signs up for this special offer can now be segmented off as those who are interested in the type of special you offered. Now you know two things; what percentage of your audience is interested in those offers and who to send a similar offer to next time.
What does this mean? This means you can now serve your audience properly, only sending them what they’re interested in. This creates an experience as opposed to your audience feeling sold to, which means all the more reason for them to open your emails and take action.
Email Can Help Drive Traffic to Multiple Places:
With your emails, you can direct your audience to several places at once. You can link them to your latest blog posts, have a place to donate to your favorite charity or point them towards visiting your social platforms and following along. This gives your audience a chance to keep up with what’s going on in different areas of your business.
Email is Affordable and Time Saving:
Unless you’re using a fancy email service platform, email marketing comes at a very cheap monthly cost, if not free. Even at a low monthly cost, you must keep in mind the time you’re saving by having an email marketing strategy in place. You’re now able to send out campaigns knowing that they will be working for you passively in the long run through tools like automated workflows.
You Own Your Contact List:
This is so important to keep in mind. Regardless of how many website views or social media followers you may have, that is all coming from rented space that could disappear in a blink. The beautiful thing with email is that you own your list. So, let’s say in theory that social media does go away tomorrow, and your website completely shuts down, would you still have a connection with your audience? The goal would be to have such a solid line of communication set up with your audience that in the case of something like that happening, you’d be able to send out an email immediately with the subject line “Well… that happened!” and your audience would breathe a sigh of relief knowing they still have access to you.
Are you ready to create a solid foundation with your email marketing? We have a team ready to assist! Call us today at (866) YES-BLOOM (2566) or contact us here to get started.