The Importance of the Landing Page

By: Brandy Haslam, MBA – If your business is investing in online marketing to increase referrals, you’re already headed in the right direction.

Online marketing has quickly taken over more traditional methods as consumers turn to the internet for products and services of all kinds.

Many businesses however are missing the mark when it comes to the next step – conversions.

A common mistake a lot of businesses make is that they spend a hefty amount of money on social media, Google Adwords and email marketing and then send visitors to the homepage of their website. This ultimately leaves your potential customers searching your site for their needs instead of taking them directly to what they’re looking for.

The answer? Landing pages.

For business owners, the landing page could be the most crucial element in the overall online marketing campaign, as these pages are mainly responsible for converting traffic either as targeted leads or sales.

Depending on the nature of your business, a landing page could direct your visitors to a specific product to purchase, a form asking for contact details, a demo download or a wide range of other things. Whatever your business, a landing page has one goal: getting visitors what they’re looking for and converting them to paying customers.

If you are interested in learning more about landing pages and how they can increase referrals and reduce your marketing costs, contact ImageBloom today!