The Coronavirus Effect: Navigating telemedicine and virtual visits

[by: Brandy Haslam, MBA] We are living in unprecedented times. I think we can all agree that we’ve never seen anything quite like the Coronavirus effect. With millions of Americans hunkering down, afraid or even told not to leave home, virtual trials and telemedicine services are crucial now more than ever. Through virtual clinical trials …

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Call Center Best Practices

[by: Laurie Briones] Leads are the lifeblood of any clinical trial site. Potential volunteers have taken the time to submit their information and are expecting a callback. Your enrollment goals hinge on your site’s ability to be able to contact those leads ASAP while the interest is still high. None of this means anything if …

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Say it with me…Branding is Important! Here’s why.

Catchy business cards, a good-looking logo. These things are important to have, but are they enough to brand your organization and build relationships with potential patients? Probably not. Many organizations are under the assumption that branding is only beneficial for large corporations, when in reality smaller organizations are those who need it most. So, what …

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Marketing Strategies You Need to Draft This Fall

[by: Carissa McCall] Perfecting your marketing strategy is a lot like drafting a perfect fantasy football team. You need a strong quarterback, quick wide receiver and good defense just as much as you need digital ads, social media, email marketing and blogs. Here are some strategies you need on your team to help you win …

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Staff Spotlight: Haley Wilson

We’ve done it again; yet another rock-your-socks-off marketing-genius on the ImageBloom team! Meet Haley Wilson, Director of Marketing and Sponsor Relations. Haley started with ImageBloom early in 2016 in our call center and has proven herself ever since. Scroll down to see what makes us love her and find out things we didn’t even know …

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4 Jolly Tips for Effective Holiday Marketing

[by: Evelyn Ekundare] The holidays are the most wonderful time of the year….unless you’re caught in a marketing war. Each year the period between Thanksgiving and Christmas is the greatest opportunity for businesses and brands to connect with their consumers. However, it is also extremely competitive, and I don’t mean fighting over who could make …

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Staff Spotlight: Marina Martinez

It’s that time again! Meet our super awesome Marketing Account Manager, Marina Martinez. Marina hails from Texas A&M University and has years of digital marketing experience under her belt. To get to know her better, we’ve asked her some fun questions that we bet you didn’t know! Read on. 1. Your top 3 favorite Podcasts/Books? …

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