Andrea Huertas-Meza 
In today’s digital era, businesses are constantly seeking innovative ways to engage with their audience and increase their online presence. Among the plethora of marketing strategies available, one tool that has proven to be a game-changer is blogging. While blogs were initially considered as personal diaries or platforms for individuals to share their thoughts, they …
In the age of digitalization, leveraging the power of digital marketing has become essential for successful clinical trial recruitment. By utilizing targeted advertising strategies, research sites can reach a wider audience and enhance their patient recruitment efforts. However, adhering to guidelines and collaborating with the Institutional Review Board (IRB) is important to ensure ethical and …
Artificial intelligence (AI) has become somewhat of a buzzword in recent years. With its trend hot on the rise, companies are creating new applications and products based on machine learning and AI. In digital marketing, AI is also making its presence known. New AI-powered tools, such as ChatGPT and Google Bard, are beginning to play …
As we move further into the year 2023, marketing trends continue to evolve and change rapidly. Businesses need to stay up to date with the latest trends and techniques to effectively reach and engage with their target audience. Here are some of the current marketing trends for 2023: Video Marketing Videos have become one of …
Imagine working with a digital marketing agency that boasts a unique and specialized service — one that not just anyone can offer. That’s exactly what inspired Brandy Haslam to start ImageBloom, a digital marketing agency specializing in healthcare and clinical research. Brandy’s passion, talent, and determination are what’s driven the success of ImageBloom. But how’d …
Content marketing has been around for nearly a decade, and recent innovations have made it more popular than ever. According to a recent study, 78 percent of businesses believe that content marketing is vital to the success of their digital strategy. Let’s look at why it’s become such an effective method of reaching potential and existing …
[By: Laurie Briones] If your business is doing well and you don’t have a website, you may wonder why you need one. The reality is a business’s online presence can have a massive impact on its success. Websites are not just trendy. They’re a necessity. Reasons Why Your Business Needs a Website Most potential customers …
The holiday season is in full effect. With the COVID-19 pandemic still impacting bottom lines, business owners face tough decisions regarding the allocation of advertising budgets throughout the year. Never fear, the experts are here with some holiday advertising advice and a rundown of our 5 favorite holiday ads of 2021. Trim a Tree, Not …
