[by: Amanda Midence] Decorations are up, and the holiday spirit is in the air! You have the next month jammed packed with family gatherings, dinners, and shopping and so do your patients. No-shows are already a concern at most sites and during the holidays, it can sometimes become a common occurrence as patients are traveling, …
[by: Amanda Midence, BBA] Messaging apps are becoming a phenomenon around the world. Everybody texts to some extent and messaging apps present the perfect medium to be expressive and connect with people from around the world. According to a recent report, WhatsApp has more than one billion active users per month and the app is …
[by: Amanda Midence] You are a site, and you focus on research and bettering people’s lives. Why should you spend your time blogging? Isn’t that for millennials and avocado toast reviews? Nope. Think of blogs as a way of updating your website on a regular basis. You can’t re-arrange or re-create your website every week …
By: Amanda Midence Think about the last time you met someone new at a barbecue, networking event, or the office. Within the first 5 seconds, you created an idea of what the person is like and decided if they were trustworthy. The same idea stands for the online world. Potential patients go online, search, find …
By: Amanda Midence — To social media or not to social media, that is the question. Most of you have probably considered at one time or another to adopt social networks either in your personal life or business. For instance, while you are reading this blog, you might receive a Facebook notification and will feel …
By: Haley Wilson – As the mobile crusade continues to take the world by storm, the way consumers receive and utilize media is ever evolving. It is up to marketers to continually push themselves to do better, think outside the box, and address this ever-changing need. Enter: Micro-moments. The idea centers around the philosophy that …
“Did you get my text?” Chances are, they did. According to the IDC, (International Data Corporation), 98% of texts are opened and nearly 90% are read within the first three minutes of being sent. Researchers at the IDC also state that eight out of ten 18 to 44-year-olds have their smartphones on them as many …
By: Brandy Haslam, MBA – Coming from a clinical research background, our team knows how difficult it can be to make time to call potential research subjects, follow-up, phone screen and schedule appointments. Thorough follow-up on leads generated from marketing efforts can make a substantial impact on the success of your marketing. Inadequate lead follow-up …
By: Brandy Haslam, MBA – Marketing is like building a long-term relationship. It doesn’t happen overnight and takes time, nurturing and lots of attention. If you’re marketing to your prospective clients only one single time and then calling it quits, you’re not building relationships or thinking about the long-term. You have to get to know your …
By: Brandy Haslam, MBA – Ever since Facebook launched its advertising platform back in 2005, no one could have predicted that it would be one of the most effective forms of advertising today. Surpassing traditional methods when it comes to both cost and level of effectiveness, Facebook and its digital counterparts have rocked the advertising world. …
