CLINICAL RESEARCH & MEDICAL MARKETING
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A good first impression through social media
By: Amanda Midence Think about the last time you met someone new at a barbecue, networking event, or the office. Within the first 5 seconds, you created an idea of what the person is like and decided if they were trustworthy. The same idea stands for the online world. Potential patients go online, search, find
4 Reasons Why Your Business NEEDS Social Media
By: Amanda Midence — To social media or not to social media, that is the question. Most of you have probably considered at one time or another to adopt social networks either in your personal life or business. For instance, while you are reading this blog, you might receive a Facebook notification and will feel
Embracing the Micro-Moment
By: Haley Wilson – As the mobile crusade continues to take the world by storm, the way consumers receive and utilize media is ever evolving. It is up to marketers to continually push themselves to do better, think outside the box, and address this ever-changing need. Enter: Micro-moments. The idea centers around the philosophy that
SMS Marketing: Can it help your business?
“Did you get my text?” Chances are, they did. According to the IDC, (International Data Corporation), 98% of texts are opened and nearly 90% are read within the first three minutes of being sent. Researchers at the IDC also state that eight out of ten 18 to 44-year-olds have their smartphones on them as many
Successful Marketing Doesn’t Happen Overnight
By: Brandy Haslam, MBA – Marketing is like building a long-term relationship. It doesn’t happen overnight and takes time, nurturing and lots of attention. If you’re marketing to your prospective clients only one single time and then calling it quits, you’re not building relationships or thinking about the long-term. You have to get to know your
Digital Marketing: Still Not Convinced?
By: Brandy Haslam, MBA – Ever since Facebook launched its advertising platform back in 2005, no one could have predicted that it would be one of the most effective forms of advertising today. Surpassing traditional methods when it comes to both cost and level of effectiveness, Facebook and its digital counterparts have rocked the advertising world.
