Ryan Speer 
In the age of digitalization, leveraging the power of digital marketing has become essential for successful clinical trial recruitment. By utilizing targeted advertising strategies, research sites can reach a wider audience and enhance their patient recruitment efforts. However, adhering to guidelines and collaborating with the Institutional Review Board (IRB) is important to ensure ethical and …
Artificial intelligence (AI) has become somewhat of a buzzword in recent years. With its trend hot on the rise, companies are creating new applications and products based on machine learning and AI. In digital marketing, AI is also making its presence known. New AI-powered tools, such as ChatGPT and Google Bard, are beginning to play …
As we move further into the year 2023, marketing trends continue to evolve and change rapidly. Businesses need to stay up to date with the latest trends and techniques to effectively reach and engage with their target audience. Here are some of the current marketing trends for 2023: Video Marketing Videos have become one of …
Imagine working with a digital marketing agency that boasts a unique and specialized service — one that not just anyone can offer. That’s exactly what inspired Brandy Haslam to start ImageBloom, a digital marketing agency specializing in healthcare and clinical research. Brandy’s passion, talent, and determination are what’s driven the success of ImageBloom. But how’d …
Content marketing has been around for nearly a decade, and recent innovations have made it more popular than ever. According to a recent study, 78 percent of businesses believe that content marketing is vital to the success of their digital strategy. Let’s look at why it’s become such an effective method of reaching potential and existing …
If your business is doing well and you don’t have a website, you may wonder why you need one. The reality is a business’s online presence can have a massive impact on its success. Websites are not just trendy. They’re a necessity. Reasons Why Your Business Needs a Website Most potential customers will visit a …
The holiday season is in full effect. With the COVID-19 pandemic still impacting bottom lines, business owners face tough decisions regarding the allocation of advertising budgets throughout the year. Never fear, the experts are here with some holiday advertising advice and a rundown of our 5 favorite holiday ads of 2021. Trim a Tree, Not …
[by: Carissa McCall, BS] In today’s world, we are surrounded by the need for diversity in all settings. One place where diversity should not be overlooked is in clinical trials. The reality is that medical conditions don’t discriminate. Medical diseases and conditions may affect all people differently, but they still can affect anyone. For this …
Catchy business cards, a good-looking logo. These things are important to have, but are they enough to brand your organization and build relationships with potential patients? Probably not. Many organizations are under the assumption that branding is only beneficial for large corporations, when in reality smaller organizations are those who need it most. So, what …
[by Tamara Oranday] If you’re a “San-Antonian”, you know just how good that fiesta Chicken-on-a-Stick is… So good, that we go to packed fiesta events in the month of May, stand in long lines shoulder to shoulder with our fiesta friends, just for that hot, crispy, flavor-filled chicken-(and maybe a little jalapeno)-on-a-Stick! In the spirit …