Building a strong patient recruitment database is like having a strong foundation for a house – it lays the groundwork for everything to come. Your database is a critical component of reaching your enrollment goals, but many sites aren’t building or utilizing their database to its full potential. So what can you do to improve …
One of the most frequently asked questions we receive this time of year is “should we be advertising during the holidays?” Because of the vast amount of advertising and noise that occurs during this season, it’s easy to think that your marketing efforts may go unnoticed. However, with more people on their devices during the …
Imagine working with a digital marketing agency that boasts a unique and specialized service — one that not just anyone can offer. That’s exactly what inspired Brandy Haslam to start ImageBloom, a digital marketing agency specializing in healthcare and clinical research. Brandy’s passion, talent, and determination are what’s driven the success of ImageBloom. But how’d …
If your business is doing well and you don’t have a website, you may wonder why you need one. The reality is a business’s online presence can have a massive impact on its success. Websites are not just trendy. They’re a necessity. Reasons Why Your Business Needs a Website Most potential customers will visit a …
The holiday season is in full effect. With the COVID-19 pandemic still impacting bottom lines, business owners face tough decisions regarding the allocation of advertising budgets throughout the year. Never fear, the experts are here with some holiday advertising advice and a rundown of our 5 favorite holiday ads of 2021. Trim a Tree, Not …
[by: Carissa McCall, BS] In today’s world, we are surrounded by the need for diversity in all settings. One place where diversity should not be overlooked is in clinical trials. The reality is that medical conditions don’t discriminate. Medical diseases and conditions may affect all people differently, but they still can affect anyone. For this …
IRB approvals. Although most of us dread the process of submission, edits, resubmission and waiting for approval, IRB review is a very important step in the clinical trial process. An IRB, or Institutional Review Board, is meant to protect the rights and welfare of human research participants by ensuring that recruitment materials (among other things) …
[by: Brandy Haslam, MBA] 93% of all buying decisions start with an online search. Where is your website showing up? There is a quote I read a few years back that if you ever want to hide a dead body, the best place is on page two of a Google search. I’m not sure about you, but …
[by: Amanda Midence] The holidays are amazing! Filled with great food, family reunions and all the shopping you’ve been putting off. Your inbox is jam-packed with emails, coupons, promotions and holiday greeting cards. It’s safe to say that your patients’ inbox looks the same. Your site’s budget is competing with million-dollar campaigns, and you might be …
[by: Amanda Midence] Decorations are up, and the holiday spirit is in the air! You have the next month jammed packed with family gatherings, dinners, and shopping and so do your patients. No-shows are already a concern at most sites and during the holidays, it can sometimes become a common occurrence as patients are traveling, …